itSMF Switzerland: Terms, Privacy and Cookie Policy
Imprint
itSMF Switzerland c/o KIDAN SA
Chemin des Grangettes 2, CH-1165 Allaman
Email: [email protected]
Nr. IDI: CHE-147.495.649
CH-ID: CH-501-6015383-3
Copyright notice
© Copyright 1998-2025 by itSMF Switzerland.

Blog content is licensed under a Creative Common Attribution-NonCommercial-ShareAlike 4.0 International.
Consent for photos and videos taken at events
Privacy Policy
itsmf.ch collects some Personal Data from its Users. This Privacy Policy explains what Personal Data is collected, why, and how it is used, in compliance with applicable Swiss and European data protection law.
1. Owner and Data Controller
itSMF Switzerland c/o KIDAN SA
Chemin des Grangettes 2, CH-1165 Allaman
Email: [email protected]
Tax ID: CHE-147.495.649
Company ID: CH-501-6015383-3
2. Personal Data Processed and Purposes
Personal Data is processed for the following purposes using the following services:
2.1 Advertising
Service | Personal Data Collected |
LinkedIn Conversion Tracking (LinkedIn Insight Tag) | Device information; Trackers; Usage Data |
X (Twitter) Ads Conversion Tracking | Trackers; Usage Data |
Meta Ads Conversion Tracking (Meta Pixel) | Trackers; Usage Data |
Google Ads Conversion Tracking | Trackers; Usage Data |
2.2 Analytics
Service | Personal Data Collected |
Google Analytics 4 | Browser information; device information; session statistics; Trackers; Usage Data |
YouTube Analytics and Reporting API | Data communicated in order to use the Service |
2.3 Contacting the User
Service | Personal Data Collected |
Contact Form | Country; email address; first name; last name; profession; various types of Data |
Phone Contact | Phone number |
2.4 Displaying Content from External Platforms
Service | Personal Data Collected |
YouTube IFrame Player | Data communicated in order to use the Service |
2.5 Handling Finance and Accounting
Service | Personal Data Collected |
Zoho Books | Financial and accounting data as specified in Zoho Books privacy policy |
2.6 Handling Payments
Service | Personal Data Collected |
Stripe | Email address; first name; last name; payment info; various types of Data |
2.7 Heat Mapping and Session Recording
Service | Personal Data Collected |
Microsoft Clarity | Country; interaction events; page events; scroll-to-page interactions; session duration; Usage Data |
2.8 Interaction with External Social Networks and Platforms
Service | Personal Data Collected |
LinkedIn Button and Social Widgets | Tracker; Usage Data |
Twitter/X Tweet Button and Social Widgets | Tracker; Usage Data |
Facebook Like Button and Social Widgets | Tracker; Usage Data |
2.9 Managing Contacts and Sending Messages
Service | Personal Data Collected |
ZOHO Campaigns | Email address; first name; last name |
Infomail | Email address; first name; various types of Data as specified in the service's privacy policy |
2.10 Managing Data Collection and Online Surveys
Service | Personal Data Collected |
Survey Zoho Integrated Platform | Anonymised end-user answers to improve quality of services and customer care |
2.11 Managing Landing and Invitation Pages
Service | Personal Data Collected |
Zoho Forms | Data submitted through forms as specified in Zoho Forms privacy policy |
2.12 Managing Support and Contact Requests
Service | Personal Data Collected |
Zoho SalesIQ | Data communicated during support interactions |
ZOHO CRM Email | Email address; first name; last name |
2.13 Remarketing and Behavioural Targeting
Service | Personal Data Collected |
LinkedIn Website Retargeting | Tracker; Usage Data |
2.14 Tag Management
Service | Personal Data Collected |
Google Tag Manager | Tracker |
2.15 User Database Management
Service | Personal Data Collected |
ZOHO CRM | City; company name; country; email address; first name; invoicing information; language; last name; password; phone number; physical address; profession; state; Usage Data; username; various types of Data |
3. Opting Out of Interest-Based Advertising
Users may opt out of interest-based advertising. For detailed instructions, please refer to the Cookie Policy. Users can also use tools such as YourOnlineChoices, the Digital Advertising Alliance opt-out tool, or their browser settings to manage advertising preferences.
4. Further Information on Data Processing
4.1 Zoho Sites
Website builder and hosting platform used to operate the itsmf.ch website. Personal data stored in relation to site management and visitor interactions may be processed on Zoho's infrastructure.
4.2 Zoho Booking
Booking service offered via email as a link in the signature to book meetings over predefined slots and meeting types. Used for contact management to organise meetings, conferences, and telephony services.
4.3 Zoho PageSense
Features for tracking visitor behaviour, optimisation, and personalisation. Purposes include funnel analysis, conversion data tracking, A/B testing, and heat map analysis.
4.4 Push Notifications
itsmf.ch may send push notifications to Users. Users may opt out through their device notification settings. Disabling notifications may negatively affect certain site features.
5. Event Photography and Video
itSMF Switzerland captures photographs and videos during events for legitimate interests and may share these on social media channels and in publications. Adult participants grant implicit consent to such use through event registration, permitting publication and distribution of their images.
If you object to the use of your image, please contact us at [email protected] before the event or as soon as possible thereafter.
6. Rights of Users
Users may exercise the following rights regarding their Personal Data:
- Right of access: Obtain information about the Personal Data held about them.
- Right to rectification: Request correction of inaccurate Personal Data.
- Right to erasure ('right to be forgotten'): Request deletion of Personal Data, subject to legal retention obligations.
- Right to restriction of processing: Request that processing be limited in certain circumstances.
- Right to data portability: Receive their Personal Data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interests.
- Right to withdraw consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing.
- Right to lodge a complaint: Lodge a complaint with the relevant supervisory authority.
To exercise these rights, contact the Owner at [email protected]. Requests will be responded to free of charge and as promptly as possible.
7. Data Retention
Personal Data is retained for as long as required to fulfil the purposes for which it was collected, or as required by applicable law. Where processing is based on consent, data is retained until consent is withdrawn. Where processing is based on a legitimate interest or contractual necessity, data is retained for the period necessary to fulfil that purpose.
8. International Data Transfers
Some of the third-party services used by itsmf.ch may transfer Personal Data outside Switzerland and the European Economic Area. In such cases, transfers are made subject to appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or equivalent mechanisms recognised under Swiss law.
9. Cookies and Tracking Technologies
itsmf.ch uses cookies and similar tracking technologies. For detailed information on the types of trackers used, their purposes, and how to manage or opt out, please refer to the Cookie Policy available on itsmf.ch.
10. Contact
For any questions, requests, or concerns regarding this Privacy Policy or the processing of Personal Data, please contact:
itSMF Switzerland c/o KIDAN SA
Chemin des Grangettes 2, CH-1165 Allaman
Email: [email protected]
11. Changes to This Privacy Policy
The Owner reserves the right to update this Privacy Policy at any time. Users are encouraged to review this page periodically. Changes will be indicated by updating the 'Last updated' date at the top of this document. Continued use of the Service after any changes constitutes acceptance of the updated policy.
Cookie Policy
This Cookie Policy explains how itsmf.ch uses cookies and similar tracking technologies (collectively "Trackers") when you visit our website. It describes what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies and Trackers?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners. "Trackers" include cookies and similar technologies such as web beacons, pixel tags, local storage, and scripts that collect data about your interactions with our site.
Trackers may be set either by itsmf.ch directly (first-party) or by third-party services we use (third-party). Both types may be session-based (deleted when you close your browser) or persistent (remaining on your device for a set period).
2. Categories of Trackers Used on itsmf.ch
We use trackers across four categories: Necessary, Experience, Measurement, and Marketing.
2.1 Necessary Trackers
These trackers are required for the basic operation of the website. Without them, certain core features may not function. They do not require your consent under applicable law.
Tracker / Service | Purpose | Data Collected | Retention |
Google Tag Manager | Technical tag management; enables other scripts to load correctly | Tracker | Session / Persistent |
2.2 Experience Trackers
These trackers enhance the user experience by enabling interaction with social media platforms and displaying external content. They require your consent.
Tracker / Service | Purpose | Data Collected | Retention |
LinkedIn Button and Social Widgets | Enables LinkedIn sharing and social interaction features | Tracker; Usage Data | Persistent |
Twitter/X Social Widgets | Enables Twitter/X sharing and social interaction features | Tracker; Usage Data | Persistent |
Facebook Like Button and Social Widgets | Enables Facebook social interaction features | Tracker; Usage Data | Persistent |
2.3 Measurement Trackers
These trackers collect aggregated information about how visitors use our website. This helps us understand traffic patterns and improve the site. They require your consent.
Tracker / Service | Purpose | Data Collected | Retention |
Google Analytics 4 | Website traffic analysis; visitor behaviour and session statistics | Browser information; device information; session statistics; Trackers; Usage Data | Up to 14 months |
Microsoft Clarity | Heat mapping; session recording; scroll and click behaviour analysis | Country; interaction events; page events; scroll-to-page interactions; session duration; Usage Data | Up to 13 months |
2.4 Marketing and Advertising Trackers
These trackers are used to deliver personalised advertising and track conversions from advertising campaigns. They require your consent.
Tracker / Service | Purpose | Data Collected | Retention |
LinkedIn Insight Tag / LinkedIn Website Retargeting | Conversion tracking and retargeting for LinkedIn ad campaigns | Device information; Tracker; Usage Data | Persistent (up to 90 days) |
X (Twitter) Conversion Tracking | Conversion tracking for X/Twitter ad campaigns | Trackers; Usage Data | Persistent |
Meta Pixel (Facebook/Instagram) | Conversion tracking and audience targeting for Meta ad campaigns | Trackers; Usage Data | Persistent (up to 180 days) |
Google Ads Conversion Tracking | Conversion tracking for Google Ads campaigns | Trackers; Usage Data | Persistent (up to 90 days) |
3. Your Rights and Choices
You have the right to decide whether to accept or reject non-necessary cookies. You can exercise your preferences in the following ways:
3.1 Privacy Panel on itsmf.ch
When you first visit itsmf.ch, you will be presented with a cookie consent banner allowing you to accept or reject specific categories of trackers. You can revisit and change your preferences at any time by accessing the privacy panel on our website.
3.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website. Instructions for managing cookies in common browsers:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions
3.3 Opt-Out Tools for Advertising
You can opt out of interest-based advertising using the following services:
- Your Online Choices (EU): www.youronlinechoices.com
- Digital Advertising Alliance: optout.aboutads.info
3.4 Withdrawing Consent
You may withdraw your consent to non-necessary trackers at any time without affecting the lawfulness of processing based on consent prior to withdrawal. Use the privacy panel on itsmf.ch or contact us at [email protected].
4. Legal Basis for Processing
The use of trackers is based on the following legal grounds:
- Necessary trackers: Legitimate interest in the proper functioning of the website.
- Experience, Measurement, and Marketing trackers: Your consent, which you may withdraw at any time.
Where itsmf.ch operates, Swiss law (nFADP) and, where applicable, the EU General Data Protection Regulation (GDPR) govern the use of tracking technologies.
5. International Data Transfers
Some third-party services used on itsmf.ch may transfer data outside Switzerland and the European Economic Area (EEA). In such cases, transfers are carried out under appropriate safeguards, including Standard Contractual Clauses or equivalent mechanisms recognised under Swiss and EU data protection law.
6. Owner and Data Controller
itSMF Switzerland c/o KIDAN SA
Chemin des Grangettes 2, CH-1165 Allaman
Email: [email protected]
7. Changes to This Cookie Policy
The Owner reserves the right to update this Cookie Policy at any time. Changes will be indicated by updating the 'Last updated' date at the top of this document. Where required by law, your consent will be re-requested for material changes.
Terms and conditions
These Terms and Conditions govern the use of itsmf.ch and form a legally binding agreement between the User and the Owner. Users must read these Terms carefully before using the Service.
1. Owner and Operator
2. Definitions
For the purposes of these Terms and Conditions, the following definitions apply:
For the purposes of these Terms and Conditions, the following definitions apply:
- "Service" refers to the itsmf.ch website and any associated services, features, or functionalities.
- "User" or "you" refers to any individual accessing or using the Service.
- "Owner" refers to itSMF Switzerland, the operator of the Service.
- "Content" refers to any materials, texts, data, graphics, or other information published on the Service.
- "European Consumer" refers to any User residing in the European Union or European Economic Area acting in a personal, non-professional capacity.
3. Eligibility and Account Requirements
To use the Service, Users must meet the following requirements:
- Users must be of legal adult age under the law applicable in their jurisdiction.
- Each person may register only one account. Accounts may not be shared between individuals.
- Registration of accounts by automated means (bots) is strictly prohibited.
- Users must provide accurate and up-to-date information during registration.
- Users are responsible for maintaining the confidentiality of their account credentials.
4. Use of the Service
Users agree to use the Service only for lawful purposes and in accordance with these Terms. The following uses are strictly prohibited:
- Using the Service in any way that violates applicable local, national, or international law or regulation.
- Transmitting or distributing any unsolicited or unauthorised advertising or promotional material.
- Attempting to gain unauthorised access to any part of the Service or its related systems.
- Interfering with or disrupting the integrity or performance of the Service.
- Impersonating any person or entity or misrepresenting your affiliation with any person or entity.
5. Intellectual Property
The Owner holds and reserves all intellectual property rights for all Content published on the Service, unless otherwise indicated. Users may download or share Content exclusively for personal, non-commercial use, provided that:
- The intellectual property notice is maintained.
- Proper attribution is given to itSMF Switzerland as the source.
- The use does not imply any endorsement by the Owner.
Static pages and blog content published on itsmf.ch fall under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Under this license:
Credit to the creator is mandatory.
6. Payments and Purchases
6.1 Pricing
All displayed prices include any applicable fees and taxes unless otherwise stated. The Owner reserves the right to modify prices at any time.
6.2 Payment Processing
Payments are processed by authorised third-party payment processors. The Owner does not retain payment card details. A binding contract is formed upon submission of an order, at which point payment becomes due. The User will receive confirmation by email.
6.3 Service Delivery
Services will be provided within the timeframes specified at the point of purchase. Where no timeframe is stated, services will be delivered within a reasonable period.
7. Right of Withdrawal (EU/EEA Consumers)
European Consumers have the right to withdraw from a purchase contract within 14 days of receiving goods, without providing any reason. For digital services, the right of withdrawal may be waived upon explicit consent to immediate service delivery.
- To exercise the right of withdrawal, notify the Owner at [email protected] within the withdrawal period. Upon valid withdrawal:
- The Owner will refund the purchase price within 14 days of receiving the withdrawal notice.
- Refunds exclude non-standard delivery costs if the User selected a delivery method other than the least expensive standard option.
- Return shipping costs are the User's responsibility unless the goods are defective.
8. Limitation of Liability
To the fullest extent permitted by applicable law:
- The Owner is not liable for any indirect, incidental, or consequential damages arising from the use of the Service.
- The Owner is not liable for loss of business, profits, or data arising from use or inability to use the Service.
- The Owner is not liable for interruptions to the Service caused by events beyond its reasonable control (force majeure), including but not limited to natural disasters, network failures, or governmental actions.
Nothing in these Terms limits the Owner's liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or any other liability that cannot be excluded or limited by applicable law.
9. Disclaimer of Warranties
The Service is provided on an 'as is' and 'as available' basis without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement. The Owner does not warrant that the Service will be uninterrupted, error-free, or free of viruses or other harmful components.
10. Links to Third-Party Websites
The Service may contain links to third-party websites or services that are not owned or controlled by the Owner. The Owner has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party websites. Users are encouraged to review the privacy policies of any third-party sites they visit.
11. Modifications to the Service and Terms
The Owner reserves the right to modify or discontinue the Service at any time, with or without notice. The Owner also reserves the right to amend these Terms at any time. Changes will be communicated by updating the 'Last updated' date at the top of this document. Continued use of the Service after changes constitutes acceptance of the revised Terms.
12. Dispute Resolution
12.1 Informal Resolution
If Users have complaints or concerns, they are encouraged to contact the Owner at [email protected]. The Owner will endeavour to respond within 21 days.
12.2 EU Online Dispute Resolution
European Consumers may submit complaints via the European Commission's Online Dispute Resolution (ODR) platform at:
https://ec.europa.eu/consumers/odr/
13. Governing Law
These Terms are governed by and construed in accordance with Swiss law. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the competent courts of Lugano, Switzerland.
For European Consumers, any mandatory consumer protection provisions applicable in the User's country of residence shall apply in addition to Swiss law, to the extent that they provide greater protection than Swiss law.
14. Severability
If any provision of these Terms is found to be invalid or unenforceable under applicable law, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.
15. Entire Agreement
These Terms and Conditions, together with the Privacy Policy and Cookie Policy, constitute the entire agreement between the User and the Owner with respect to the use of the Service and supersede all prior communications and proposals.
16. Contact
For questions regarding these Terms and Conditions, please contact:
itSMF Switzerland c/o KIDAN SA
Chemin des Grangettes 2, CH-1165 Allaman
Email: [email protected]

