<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.itsmf.ch/blogs/tag/corporate-governance/feed" rel="self" type="application/rss+xml"/><title>itSMF Switzerland - Blog #Corporate Governance</title><description>itSMF Switzerland - Blog #Corporate Governance</description><link>https://www.itsmf.ch/blogs/tag/corporate-governance</link><lastBuildDate>Wed, 09 Sep 2026 13:03:18 +0200</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[The AI-native service desk: why 2025 changes everything for ITSM]]></title><link>https://www.itsmf.ch/blogs/post/the-ai-native-service-desk-why-2025-changes-everything-for-itsm</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/the-ai-native-service-desk-why-2025-changes-everything-for-itsm-andrea-cherubini-itsmf-switzerl-1.png"/>After years of incremental improvements to ticketing systems and process frameworks, IT service management is experiencing a fundamental transformation that will reshape how organizations deliver value through technology services.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 5 min.</span><br/></p></div>
</div><div data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width: 703px ; height: 468.85px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:723px ; height:481.80px ; } } @media (max-width: 767px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:415px ; height:276.55px ; } } [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
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                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/the-ai-native-service-desk-why-2025-changes-everything-for-itsm-andrea-cherubini-itsmf-switzerl.jpg" width="415" height="276.55" loading="lazy" size="fit" alt="direttiva sulla responsabilità da intelligenza artificiale itsmf blog" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Introduction</h2></div>
<div data-element-id="elm_IXDYbYLLeRo4wQNVxPvAbw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;"><span>The inflection point has arrived. After years of incremental improvements to ticketing systems and process frameworks, <span style="font-weight:bold;">IT service management is experiencing a fundamental transformation</span> that will reshape how organizations deliver value through technology services.</span></p><p style="text-align:left;"></p><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><p></p><p></p></div>
</div><div data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">When three forces converge<div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; margin-left: 0cm; line-height: 107%; font-size: 11pt; font-family: "Calibri", sans-serif }.MsoChpDefault { font-size: 11pt; font-family: "Calibri", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 107% }div.WordSection1 { page: WordSection1 }</style></div></h2></div>
<div data-element-id="elm_w0Saj7kXqosIO_ZYZm3xVA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div><p><span>Something remarkable happens when <span style="background-color:rgb(234, 234, 4);">artificial intelligence, experience analytics, and cloud-native architectures mature simultaneously</span>. We're not talking about adding chatbots to service desks or implementing another monitoring tool. We're witnessing the emergence of intelligent, self-healing service <span style="background-color:rgb(4, 234, 119);">platforms that predict problems before users notice them and resolve issues before tickets are created</span>.</span></p><p><span><br/></span></p><p><span>The numbers tell part of the story: <span style="font-weight:bold;">the global AIOps market is projected to grow from $11-16 billion in 2025</span> to more than double by 2030. But market size doesn't capture the operational reality. Consider the ITSM team drowning in thousands of daily alerts from monitoring tools, where critical signals are buried in noise. <span style="background-color:rgb(234, 234, 4);">Machine learning now aggregates, deduplicates, and correlates these alerts into actionable incidents automatically</span>, reducing alert fatigue while improving mean time to resolve.</span></p><p><span><br/></span></p><p><span><span>This is <span style="background-color:rgb(4, 234, 119);">predictive incident management in practice</span>: when your monitoring system forecasts a storage capacity breach three days in advance, your team shifts from firefighting to strategic problem prevention. The explosion of telemetry data from containerization, microservices, and multi-cloud complexity makes manual event management unsustainable. AIOps provides the essential layer of intelligent automation needed to maintain visibility and control.</span><br/></span></p><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div></div><p><span></span></p><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><p></p><p><span></span></p><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><p></p><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div></div><div><div><p><span></span></p><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: Wor }</style></div><p></p><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div></div><div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; 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</div><div data-element-id="elm_KAIaPgWIo4Q6QiqafVCy_A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 10.7pt; margin-left: 0.5pt; text-indent: -0.5pt; line-height: 129%; font-size: 12pt; font-family: "Times New Roman", serif; color: black }.MsoChpDefault { font-family: "Aptos", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 115% }div.WordSection1 { page: WordSection1 }</style></div><br/><p></p></div>
</div><div data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The service desk gets intelligent</h2></div>
<div data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span>While AIOps operates behind the scenes, generative AI disrupts the most visible face of ITSM: the service desk. But implementation patterns reveal two distinct transformation vectors working in tandem.<br/><br/><span style="background-color:rgb(234, 234, 4);">AI copilots are augmenting human agents in ways that meaningfully reduce cognitive load</span>. GenAI summarizes tickets, proposes contextually relevant responses, drafts knowledge articles from resolved incidents, and suggests similar historical cases — all in real-time during agent interactions. <span style="font-weight:bold;">Early implementations show 2040% reductions in ticket volume</span> through improved self-service and <span style="background-color:rgb(4, 234, 119);">15-25% improvements in agent efficiency</span>.<br/><br/>Simultaneously, advanced virtual agents handle growing shares of Level-1 requests. <span style="font-weight:bold;">The technology finally matches user expectations</span>: conversational AI that understands context, handles multi-turn dialogues, and gracefully escalates to human agents when necessary.<br/><br/>The storytelling connection becomes clear: together, AIOps and GenAI create end-to-end intelligence across the service lifecycle. <span style="background-color:rgb(234, 234, 4);">AIOps predicts and prevents incidents before they occur</span>; when incidents do surface, <span style="background-color:rgb(4, 234, 119);">GenAI accelerates resolution through intelligent agent assistance</span>. The result is a service experience that feels simultaneously more proactive and more responsive.<br/><br/><span style="font-weight:bold;">By 2026, the &quot;AI-first service desk&quot; will be the reference model</span>, where every interaction is mediated or augmented by AI. Human agents will focus increasingly on complex, emotional, and cross-domain cases that genuinely require human judgment and empathy.&nbsp;</span><br/></div>
</div><div data-element-id="elm_XkeJl6amRzDf49OrbufXKQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Beyond IT: service management without boundaries</h2></div>
<div data-element-id="elm_oMUO_EKxPYre6tJIEJMcPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span>While AI captures headlines, enterprise service management quietly reshapes organizational boundaries. The expansion of ITSM practices into HR, facilities, legal, and other business functions reflects a deeper insight: <span style="font-weight:bold;">structured service delivery, workflow automation, and knowledge management principles apply across all enterprise services, not just IT</span>.<br/><br/>When employees access IT support, submit HR requests, book facilities, and request legal approvals through unified portals, organizational friction decreases significantly. This isn't empire building—it's practical efficiency pulled by employee experience initiatives and the need to support distributed, hybrid workforces with coherent digital journeys.<br/><br/><span style="background-color:rgb(234, 234, 4);">By 2026, ESM platforms will act as orchestration layers on top of multiple departmental tools, with AI-driven routing and knowledge reuse across domains</span>. The connection to experience management becomes evident: when service management spans IT and business functions, experience metrics must span these domains too.</span><br/></div></div>
</div><div data-element-id="elm_9fdxSRyb-tUAl_doEt1PYA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">From measuring uptime to measuring outcomes</h2></div>
<div data-element-id="elm_Q0E91dgAckmSU6VtFuWhHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span>This brings us to perhaps the most fundamental shift: <span style="font-weight:bold;">the evolution from service level agreements to experience level agreements</span>. Traditional SLA metrics—uptime, response time, closure time—measure what IT delivers but not what users actually experience or value.<br/><br/>Digital employee experience monitoring tools now track end-user device health, application performance, and usage patterns, feeding this data into ITSM for proactive action. When DEX monitoring reveals that 40% of remote workers experience video conferencing latency above acceptable thresholds, ITSM teams can investigate and remediate before complaint tickets accumulate.<br/><br/><span style="font-weight:bold;">Experience level agreements tie metrics to end-user satisfaction and business outcomes</span>. Instead of measuring &quot;we restored service in 4 hours,&quot; XLAs ask &quot;did this outage prevent salespeople from closing deals?&quot; Machine learning models identify which infrastructure issues correlate with productivity drops, customer churn, or revenue impact—enabling ITSM teams to prioritize work based on actual business consequences.&nbsp;</span></div></div>
</div><div data-element-id="elm_sl_ImPmWHit8heN2HOLUcg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The value question</h2></div>
<div data-element-id="elm_R8v3DicXDm0J3kd_-2XXCQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span>As ITSM becomes more automated, AI-driven, and experience-oriented, a critical challenge emerges: <span style="font-weight:bold;">how do we know which improvements actually create business value</span>? This is where the <span style="font-weight:bold;">Value Management Database</span> concept enters, extending the traditional CMDB by explicitly linking services, products, and IT initiatives to measurable business outcomes—revenue, cost avoidance, risk reduction, and experience scores.<br/><br/>Consider a practical example: <span style="font-weight:bold;">your ITSM team invests in AIOps to reduce MTTR</span>. Traditional measurement tracks technical metrics. <span style="background-color:rgb(234, 234, 4);">A VMDB approach links these technical metrics to business outcome</span>s: <span style="font-weight:bold;">how did faster incident resolution impact customer satisfaction scores</span>, sales <span style="font-weight:bold;">productivity, or support costs</span>? Did the investment hypothesis prove correct?<br/><br/>By 2026, leading organizations will operate ITSM around value streams with closed feedback loops, transforming service management from a cost center focused on efficiency to a value center focused on outcomes.&nbsp;</span><br/></div></div>
</div><div data-element-id="elm_OH5Xd9mwY9OPEpbduuB1-A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The governance imperative</h2></div>
<div data-element-id="elm_km-fcN-1kx_704obzpdbuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div><div><strong></strong></div><span>As AI capabilities pervade ITSM — from chatbots to AIOps and predictive analytics — governance becomes critical. <span style="background-color:rgb(234, 234, 4);">ITSM leaders must understand how AI models triage tickets, recommend actions, or predict incidents, and ensure these decisions can be explained to stakeholders, regulators, and auditors.</span><br/><br/>Analyst guidance stresses treating AI in ITSM as a portfolio of products requiring lifecycle management: experimentation, validation, monitoring, periodic retraining, and decommissioning. <span style="font-weight:bold;">Governance without measurement becomes compliance theater; measurement without governance creates uncontrolled risk.</span></span><div></div></div></div></div></div>
</div><div data-element-id="elm_RhdPJ4-yfdUQloH4qBE3PA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The path forward</h2></div>
<div data-element-id="elm_t1Fkdze4juDYtR9cl8yvaA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(4, 234, 119);">The transformation of ITSM from reactive, process-centric support to proactive, AI-driven, experience-oriented service orchestration is neither optional nor distant</span>. It's happening now, driven by genuine technological capability and real business pressure.<br/><br/>For ITSM leaders, the strategic imperative is clear: begin the journey while maintaining operational excellence. Start with experience metrics that tie to business outcomes. Experiment with AI capabilities in low-risk areas. Extend service management practices where standardization creates obvious value. Invest in skills development so your team can operate in this new environment.<br/><br/>The organizations that thrive through 2026 won't be those with the most sophisticated technology— they'll be those that successfully blend technology, process, and people to deliver services that genuinely matter to their stakeholders. <span style="background-color:rgb(234, 234, 4);">ITSM is evolving from keeping the lights on to powering business value</span>.<br/><br/>The inflection point is here. The question isn't whether to transform—it's how quickly and effectively you can navigate the transformation while bringing your organization along on the journey.</div><div><br/></div><div>Author: Andrea Cherubini, itSMF Switzerland President</div></div>
</div><div data-element-id="elm_hHpQNoDx88mvUsX2WAKThg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_hHpQNoDx88mvUsX2WAKThg"].zpelem-text { background-color:rgba(234,234,4,0.09); background-image:unset; border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:2;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;line-height:2;"><div style="color:inherit;"><div style="color:inherit;line-height:2;"><div style="color:inherit;line-height:2;"><div style="color:inherit;line-height:2;"><div style="color:inherit;line-height:2;"><div><span style="font-size:16px;"><span style="font-weight:bold;">itSMF Switzerland subscribed members&nbsp;</span><span style="font-weight:bold;">could find on the member area the exclusive <br/>e-book «Service Management trends 2025-2026» written by President Andrea Cherubini</span>. <br/>To get this premium content and benefit of all the membership advantages, join us now!</span></div></div></div></div></div></div></div></div></div><div style="color:inherit;line-height:1.5;"><style>@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Calibri", sans-serif }p.MsoFootnoteText, li.MsoFootnoteText, div.MsoFootnoteText { margin: 0cm; font-size: 10pt; font-family: "Calibri", sans-serif }span.MsoFootnoteReference { vertical-align: super }a:link, span.MsoHyperlink { color: blue; text-decoration: underline }a:visited, span.MsoHyperlinkFollowed { color: rgb(149, 79, 114); text-decoration: underline }span.TestonotaapidipaginaCarattere { }.MsoChpDefault { font-family: "Calibri", sans-serif }div.WordSection1 { page: WordSection1 }</style></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 18 Dec 2025 22:03:23 +0100</pubDate></item><item><title><![CDATA[The EU Artificial Intelligence Act: a structured step toward trustworthy AI]]></title><link>https://www.itsmf.ch/blogs/post/the-eu-artificial-intelligence-act-a-structured-step-toward-trustworthy-ai</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/the-eu-artificial-intelligence-act-a-structured-step-toward-trustworthy-ai-itsmf-switzerland-bl.png"/>The Act reflects the EU’s commitment to a human-centric approach to technology, balancing innovation with fundamental rights through a harmonized risk-based legal framework.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 2 min.</span><br/></p></div>
</div><div data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width: 703px ; height: 468.85px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:723px ; height:481.80px ; } } @media (max-width: 767px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:415px ; height:276.55px ; } } [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
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                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/the-eu-artificial-intelligence-act-a-structured-step-toward-trustworthy-ai-itsmf-switzerland-bl.jpg" width="415" height="276.55" loading="lazy" size="fit" alt="direttiva sulla responsabilità da intelligenza artificiale itsmf blog" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Background and legislative path of AI act</h2></div>
<div data-element-id="elm_IXDYbYLLeRo4wQNVxPvAbw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;"><span><span></span></span></p><div><div><p>After nearly three years of negotiation, the <strong><span>European Union Artificial Intelligence Act (AI Act)</span></strong> has become the <span style="background-color:rgb(234, 234, 4);">world’s first comprehensive regulatory framework for artificial intelligence</span>. <span>Initially proposed on <strong><span>April 21, 2021</span></strong>, the Act underwent multiple readings and amendments before final approval by the European Parliament on <strong><span>March 13, 2024</span></strong> (</span><a href="https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52021PC0206"><span>EUR-Lex</span></a><span>).</span></p><p><span><br/></span></p> The Act reflects the EU’s commitment to a <strong>human-centric approach to technology</strong>, balancing innovation with fundamental rights. It aims to establish a <span style="font-weight:bold;">harmonized, risk-based legal framework</span> that ensures AI systems introduced in the European market are <span style="font-weight:bold;">safe, transparent, and compliant</span> with EU values such as privacy, dignity, and fairness. <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }a:link, span.MsoHyperlink { color: navy; text-decoration: underline }a:visited, span.MsoHyperlinkFollowed { color: rgb(85, 26, 139); text-decoration: underline }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div><p></p><p></p></div>
</div><div data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Objectives and scope of the regulation<div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; margin-left: 0cm; line-height: 107%; font-size: 11pt; font-family: "Calibri", sans-serif }.MsoChpDefault { font-size: 11pt; font-family: "Calibri", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 107% }div.WordSection1 { page: WordSection1 }</style></div></h2></div>
<div data-element-id="elm_w0Saj7kXqosIO_ZYZm3xVA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div> The AI Act’s overarching goal is to <span style="font-weight:bold;">guarantee the safety and ethical use of AI</span> while <span style="font-weight:bold;">promoting innovation</span> across the Union. Specifically, it seeks to: <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div></div>
</div><div data-element-id="elm_7OdWPenIrnY39RWmlqyVoA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li>Ensure that <span style="background-color:rgb(234, 234, 4);">AI systems respect <span style="font-weight:bold;">fundamental rights and European values</span></span>;</li><li>Foster <span style="background-color:rgb(4, 234, 4);"><span style="font-weight:bold;">legal certainty</span> to encourage investment and innovation</span>;</li><li>Strengthen <span style="font-weight:bold;background-color:rgb(244, 244, 78);">governance and oversight mechanisms</span><span style="background-color:rgb(244, 244, 78);"> for AI deployment</span>;</li><li>Promote a <span style="font-weight:bold;">single European market</span> for legitimate, trustworthy AI solutions.</li></ul></div>
</div><div data-element-id="elm_9r_HIuzzuZXtME_e0toZ2Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>The law applies to <strong><span>developers, providers, and users</span></strong> of AI systems within the EU, as well as to entities outside the EU whose systems affect EU citizens — mirroring the <span style="background-color:rgb(234, 234, 4);">extraterritorial principle also seen in modern data protection laws</span>.</p><style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div><p></p></div>
</div><div data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">A harmonized risk-based framework</h2></div>
<div data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div> At the heart of the regulation lies its <span style="font-weight:bold;background-color:rgb(234, 234, 4);">risk-based classification</span><span style="background-color:rgb(234, 234, 4);"> of AI systems</span>.</div><div><br/></div><div>The Act defines AI as “<span style="font-style:italic;background-color:rgb(4, 234, 119);">a machine-based system that operates with varying levels of autonomy and may exhibit adaptiveness after deployment, inferring from inputs how to generate outputs such as predictions, content, or decisions</span>” — a <span style="font-weight:bold;">future-proof definition</span> intended to encompass evolving AI forms.<style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
</div><div data-element-id="elm_JtbCTqrCOfx1rAWrk6Myog" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div> The regulation distinguishes between <span style="font-weight:bold;">three primary risk categories</span>: <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
</div><div data-element-id="elm_cz7fZbLJ70hjHlUNc3WCGw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ol><li><span><strong><span>Unacceptable risk</span></strong> – <span style="background-color:rgb(244, 244, 78);">Systems that pose a clear threat to people's safety or rights</span> are <span style="font-weight:bold;">banned outright</span>. These include AI used for <span style="font-style:italic;background-color:rgb(4, 234, 119);">social scoring</span> (as in China’s credit system), <span style="font-style:italic;background-color:rgb(4, 234, 119);">real-time biometric surveillance</span> in public spaces (except in narrowly defined cases), and <span style="font-style:italic;background-color:rgb(4, 234, 119);">manipulative or exploitative applications</span> targeting vulnerable groups such as minors or disabled persons.</span></li><li><span><strong><span>High risk</span></strong> – <span style="background-color:rgb(234, 234, 4);">Systems that can significantly impact fundamental rights or safety</span> are subject to <span style="font-weight:bold;">strict obligations</span>. Examples include AI used in <span style="font-weight:bold;">critical infrastructure</span>, <span style="font-weight:bold;">education and employment</span>, <span style="font-weight:bold;">law enforcement</span>, <span style="font-weight:bold;">migration</span>, or <span style="font-weight:bold;">judicial administration</span> (Annex III). Developers must perform <span style="font-weight:bold;">conformity assessments</span>, maintain <span style="font-weight:bold;">traceability</span>, and ensure <span style="font-weight:bold;">data quality and transparency</span> throughout the system’s lifecycle.</span></li><li><span><strong><span>Limited and minimal risk</span></strong> – Systems such as chatbots or generative AI tools fall into this category and face <span style="font-weight:bold;">transparency requirements</span> (e.g., disclosing that the <span style="background-color:rgb(244, 244, 78);">user is interacting with an AI</span>, or <span style="background-color:rgb(234, 234, 4);">labeling synthetic content such as <span style="font-style:italic;">deepfakes</span></span>).</span></li></ol></div></div>
</div><div data-element-id="elm_p13DqRshhogIdB372HDASg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div> This graduated approach aims to ensure <span style="font-weight:bold;">proportionate regulation</span>, preventing excessive administrative burden for low-risk AI while tightening controls on high-impact applications. <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
</div><div data-element-id="elm_XkeJl6amRzDf49OrbufXKQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">AI growth led by transparency, privacy and compliance</h2></div>
<div data-element-id="elm_oMUO_EKxPYre6tJIEJMcPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><p><span>Even for non-high-risk systems, the <span style="background-color:rgb(234, 234, 4);">AI Act encourages providers to adopt <strong><span>voluntary codes of conduct</span></strong></span> addressing values like <span style="background-color:rgb(4, 234, 119);">environmental sustainability, accessibility, and diversity</span>.</span></p><p><span><br/></span></p><p><span>The <span style="background-color:rgb(234, 234, 4);">Act interacts closely with existing data protection laws</span> such as <strong><span>Switzerland’s Federal Act on Data Protection (LPD)</span></strong> and the <strong><span>EU General Data Protection Regulation (GDPR)</span></strong>. While these frameworks primarily safeguard <strong><span>personal data and individual consent</span></strong>, the <span style="background-color:rgb(4, 234, 119);">AI Act takes a <strong><span>systemic approach</span></strong>, addressing <strong><span>collective and ethical risks</span></strong> associated with automated decision-making</span>. Privacy protection remains integral, particularly where AI systems process biometric, behavioral, or sensitive personal data.</span></p><p><span><br/></span></p><p><span>Privacy protection appears explicitly in <strong><span>Chapter X</span></strong>, where the Act underscores the human factor as a persistent challenge.</span></p><p><span><br/></span></p><p><span>The regulation also underscores the importance of <strong><span>human oversight</span></strong> and <strong><span>accountability</span></strong> in AI operations. <span style="background-color:rgb(234, 234, 4);">Human judgment remains essential to interpret AI outputs, detect bias, and prevent misuse</span> — a reminder that compliance cannot rely solely on technical safeguards.</span></p><p><span><br/></span></p> Notably, the AI Act specifies that anonymized or aggregated data, as referenced for instance in OpenAI’s <a href="https://openai.com/policies/data-processing-addendum" title="Data Processing Addendum" rel="">Data Processing Addendum</a>, must still be handled with caution to avoid potential re-identification and ensure adherence to applicable data protection standards. <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }a:link, span.MsoHyperlink { color: navy; text-decoration: underline }a:visited, span.MsoHyperlinkFollowed { color: rgb(85, 26, 139); text-decoration: underline }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div></div>
</div><div data-element-id="elm_9fdxSRyb-tUAl_doEt1PYA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">AI Act enforcement and penalties</h2></div>
<div data-element-id="elm_Q0E91dgAckmSU6VtFuWhHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><p><span>The AI Act introduces <strong><span>significant financial sanctions</span></strong> for non-compliance, modeled partly after the GDPR. Depending on the violation, penalties can reach up to <strong><span>€35 million or 7% of global annual turnover</span></strong> for prohibited practices, <strong><span>€15 million or 3%</span></strong> for breaches of obligations, and <strong><span>€7.5 million or 1.5%</span></strong> for providing misleading information to authorities.</span></p><p><span><br/></span></p> Supervisory authorities will be empowered to <span style="font-weight:bold;">issue warnings, suspend systems, or prohibit market access</span> if risks are not adequately mitigated. This structure complements, rather than replaces, national laws like the <span style="font-weight:bold;">LPD (FADP)</span>, which remain the cornerstone for personal data protection within Switzerland’s jurisdiction. <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
</div><div data-element-id="elm_n4lyesZ9O1vRM3RKcM_v2w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Fostering innovation: regulatory sandboxes</h2></div>
<div data-element-id="elm_mY2YKO7wTU770jhqGkRTyQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><p><span>Recognizing the need to balance compliance with innovation, the Act establishes <strong><span>Regulatory Sandboxes</span></strong> — controlled environments that allow AI developers, particularly <strong><span>startups and SMEs</span></strong>, to test systems under regulatory supervision before full deployment.</span></p><p><span><br/></span></p> This approach aims to <span style="font-weight:bold;">lower entry barriers</span> for smaller entities while ensuring alignment with safety and ethics standards. It embodies the EU’s vision of <span style="font-style:italic;">responsible innovation</span> — where progress is guided, not constrained, by regulation. <style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
</div><div data-element-id="elm_Nzk_nPDZ0NKgKUSu1SwG7Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">What to expect</h2></div>
<div data-element-id="elm_gjlahIlItt0etGhcfW69Sw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><p><span>As the AI Act enters into force, Europe — <span style="background-color:rgb(234, 234, 4);">and by extension, Switzerland, through market interoperability</span> — faces a new era of AI governance. The coming years will likely bring <strong><span>adjustments, refinements, and resistance</span></strong>, as organizations learn to align innovation strategies with compliance obligations.</span></p><p><span><br/></span></p><p><span>Over time, however, the framework could <strong><span>strengthen public trust in AI</span></strong> and encourage the development of transparent, human-centered systems. For businesses and institutions, success will depend on <span style="background-color:rgb(234, 234, 4);">how effectively they integrate <strong><span>ethical awareness</span></strong> into technological design and governance</span>.</span></p> In this sense, the AI Act may represent not only a legal milestone but also the foundation of a <span style="font-weight:bold;">new digital social contract</span> — one that defines how humans and intelligent machines can coexist responsibly in the years ahead.</div><div><span style="font-weight:bold;"><br/></span></div><div><span style="font-weight:bold;">Author: Mattia Munari</span>&nbsp;</div><div><style>@font-face {}@font-face {}@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Liberation Serif", serif }p.MsoBodyText, li.MsoBodyText, div.MsoBodyText { margin-top: 0cm; margin-right: 0cm; margin-bottom: 7pt; margin-left: 0cm; line-height: 115%; font-size: 12pt; font-family: "Liberation Serif", serif }span.CorpotestoCarattere { }.MsoChpDefault { font-family: "Liberation Serif", serif }.MsoPapDefault { }div.WordSection1 { page: WordSection1 }</style></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 26 Nov 2025 07:00:00 +0100</pubDate></item><item><title><![CDATA[Europe and Switzerland's strategic dilemma: tariffs, tech, and data governance]]></title><link>https://www.itsmf.ch/blogs/post/europe-and-switzerland-s-strategic-dilemma-tariffs-tech-and-data-governance</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/Europe-and-Switzerland-strategic-dilemma-tariffs-tech-and-data-governance-itsmf-switzerland-blo.png"/>Tariffs, technological restrictions, and conflicting regulations are testing supply chains and companies’ operating models: how can European businesses balance strategic autonomy and US historical ties?]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 4 min.</span><br/></p></div>
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                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/Europe-and-Switzerland-strategic-dilemma-tariffs-tech-and-data-governance-itsmf-switzerland-blo.jpg" width="415" height="276.55" loading="lazy" size="fit" alt="direttiva sulla responsabilità da intelligenza artificiale itsmf blog" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Introduction</h2></div>
<div data-element-id="elm_IXDYbYLLeRo4wQNVxPvAbw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;"><span><span>The global economic landscape is increasingly marked by strategic competition that goes beyond simple trade rivalry.&nbsp;<span style="background-color:rgb(244, 244, 78);">Tariffs, technological restrictions, and conflicting regulations are testing supply chains and companies’ operating models</span>.</span></span></p><p style="text-align:left;"><span><span><br/></span></span></p><p style="text-align:left;"><span><span>In this complex scenario, European businesses, including Swiss firms, must <span style="font-weight:bold;">balance two opposing needs</span>: maintaining historical ties with the United States while pursuing greater strategic autonomy.</span></span></p><p></p></div>
</div><div data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">US pressure: tariffs and technological influence<div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin-top: 0cm; margin-right: 0cm; margin-bottom: 8pt; margin-left: 0cm; line-height: 107%; font-size: 11pt; font-family: "Calibri", sans-serif }.MsoChpDefault { font-size: 11pt; font-family: "Calibri", sans-serif }.MsoPapDefault { margin-bottom: 8pt; line-height: 107% }div.WordSection1 { page: WordSection1 }</style></div></h2></div>
<div data-element-id="elm_w0Saj7kXqosIO_ZYZm3xVA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>The economic and political alliance between Europe and the United States has long been a cornerstone. However, in recent years, protectionist policies have strained this relationship.</div><div><br/></div><div><span style="background-color:rgb(4, 234, 119);">The U.S. has imposed tariffs not only to protect its industries but also as a geopolitical lever</span>, creating uncertainty for companies operating across the Atlantic.&nbsp;<span style="font-weight:bold;">This pressure also extends to the tech sector</span>, where U.S. regulations exert significant control, often at the expense of European interests.</div></div>
</div><div data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The European response: the «Latombe's case» as a sign of change</h2></div>
<div data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>In response to these dynamics, <span style="font-weight:bold;">Europe is seeking to assert its strategic independence</span>.</div><div><br/></div><div>A significant example is the initiative of <span style="background-color:rgb(244, 244, 78);">French MEP Philippe Latombe, who questioned the legitimacy of data transfers to the United States</span> by criticizing the Data Privacy Framework (DPF). This move is <span style="font-weight:bold;">not just a technical dispute</span> but a strong political signal reflecting the <span style="background-color:rgb(4, 234, 119);">will to strengthen European digital sovereignty</span>.</div><div><br/></div><div>Latombe’s position highlights <span style="font-weight:bold;">growing dissatisfaction with agreements that fail to adequately protect European data</span> from external interference, despite regulations such as LPD/GDPR.</div></div>
</div><div data-element-id="elm_XkeJl6amRzDf49OrbufXKQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Companies at the centre of tension: a delicate balance</h2></div>
<div data-element-id="elm_oMUO_EKxPYre6tJIEJMcPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>In this clash between geopolitical blocs, <span style="font-weight:bold;">companies find themselves in a vulnerable position</span>.</div><div><br/></div><div>On the one hand, they must c<span style="background-color:rgb(234, 234, 4);">omply with strict European regulations</span>, risking sanctions in the event of violations. On the other hand, they <span style="background-color:rgb(4, 234, 119);">are heavily dependent on American technologies and services</span>, such as cloud providers and essential software.</div><div><br/></div><div>This creates a dilemma: adopt alternative solutions to comply with regulations, often at higher costs, or maintain existing dependencies, exposing themselves to legal and operational risks.</div></div>
</div><div data-element-id="elm_9fdxSRyb-tUAl_doEt1PYA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The most at-risk sectors and strategies for the future</h2></div>
<div data-element-id="elm_Q0E91dgAckmSU6VtFuWhHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>The most vulnerable companies are those managing <span style="background-color:rgb(234, 234, 4);">large volumes of sensitive data belonging to European citizens or relying on U.S. technological infrastructures</span>. For these businesses, the challenge is not only compliance but also operational continuity. Possible solutions focus on three main directions:</div></div>
</div><div data-element-id="elm_gzdZCRbKkEBPOIhvha4uuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="background-color:rgb(4, 234, 119);font-weight:bold;">Diversifying technological partnerships</span>: reducing reliance on a single provider by exploring global alternatives.</span></li><li><span><span style="background-color:rgb(4, 234, 119);font-weight:bold;">Investing in European technologies</span>: favouring cloud and software providers based in Europe, fully compliant with local regulations such as LPD/GDPR.</span></li><li><span><span style="background-color:rgb(4, 234, 119);font-weight:bold;">Advanced data management</span>: implementing strategies to map and control data flows, minimizing extra-European transfers.</span></li></ul></div>
</div><div data-element-id="elm_sl_ImPmWHit8heN2HOLUcg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Strategic alignment between CEO and CIO: solutions in an uncertain context</h2></div>
<div data-element-id="elm_R8v3DicXDm0J3kd_-2XXCQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>In a landscape of extreme uncertainty, it is difficult for companies to directly influence political activities or anticipate geopolitical moves.</div><div><br/></div><div>However, strategic alignment between CEOs and CIOs can guide concrete actions to mitigate risks. Business leaders can focus on <span style="background-color:rgb(234, 234, 4);">diversifying markets and investing in EU-based digital solutions that are fully GDPR compliant</span>. This approach not only reduces vulnerability but also strengthens operational resilience.</div><div><br/>If the DPF were annulled in the future — a possibility that remains despite the court’s recent confirmation — there would no longer be a solid legal basis for transatlantic data transfers, leading to service disruptions, operational issues, and potential sanctions. In such a scenario, companies should prepare contingency plans, including:</div></div>
</div><div data-element-id="elm_RG5TRgNTthbU9IigVsLjWw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;background-color:rgb(4, 234, 119);">Immediate assessment of data flows</span>: identifying and quantifying transfers to the U.S. to prioritize interventions.</span></li><li><span><span style="font-weight:bold;background-color:rgb(4, 234, 119);">Accelerated transition to European providers</span>: speeding up migration to EU-compliant alternatives such as sovereign clouds or hybrid solutions.</span></li><li><span><span style="font-weight:bold;background-color:rgb(4, 234, 119);">Development of data localization strategies</span>: implementing data residency policies to keep both sensitive and non-sensitive data within European borders.</span></li><li><span><span style="font-weight:bold;background-color:rgb(4, 234, 119);">Training and internal governance</span>: aligning IT teams and executives on risk protocols, with scenario-based disruption simulations.</span></li></ul></div>
</div><div data-element-id="elm__lURoIuAIP0uAAKrF6Mu3Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>This alignment between strategic vision (CEO) and technological implementation (CIO) transforms uncertainty into opportunity, promoting a «Europe-first» approach that balances innovation and compliance.</div></div>
</div><div data-element-id="elm_OH5Xd9mwY9OPEpbduuB1-A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Conclusion: an opportunity for new European leadership</h2></div>
<div data-element-id="elm_km-fcN-1kx_704obzpdbuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div><div><strong>Geopolitical tensions</strong>, while creating uncertainty, may r<span style="background-color:rgb(244, 244, 78);">epresent a unique opportunity for Europe</span>. Current challenges push <strong>companies to</strong><strong>rethink their technological dependence and invest in a more autonomous digital ecosystem</strong>.</div><div><br/></div><div>This shift toward greater sovereignty could foster the emergence of European leadership not only in regulation but also in technology. Companies that anticipate this trend by <span style="background-color:rgb(234, 234, 4);">embracing digital sovereignty will not only protect themselves from future instability but also position themselves as key players</span> in a new era, guided by values of autonomy and innovation.</div><div><br/></div><div><span style="font-weight:bold;">Author: Angela Pedàlina</span></div></div></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 05 Nov 2025 07:00:00 +0100</pubDate></item><item><title><![CDATA[The undocumented flow: why organizations fail to formalize value streams and how to fix it ]]></title><link>https://www.itsmf.ch/blogs/post/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it-cover.png"/>This article explores the primary reasons why organizations neglect to document their value streams and provides actionable strategies to overcome these hurdles and establish a culture of flow formalization.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br/></p></div>
</div><div data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width: 703px ; height: 468.85px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:723px ; height:481.80px ; } } @media (max-width: 767px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:415px ; height:276.55px ; } } [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it-cover.jpg" width="415" height="276.55" loading="lazy" size="fit" alt="direttiva sulla responsabilità da intelligenza artificiale itsmf blog" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Introduction</h2></div>
<div data-element-id="elm_IXDYbYLLeRo4wQNVxPvAbw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;"><span>The <span style="font-weight:bold;">concept of the value stream</span> — the <span style="background-color:rgb(234, 234, 4);">sequence of all activities, from initial customer request to delivery of value</span> — is fundamental to <span style="font-weight:bold;">modern business efficiency</span> and lean thinking. It's the circulatory system of an organization, determining <span style="background-color:rgb(4, 234, 119);">how quickly and effectively customer needs are met</span>. </span></p><p style="text-align:left;"><span></span></p><div><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>Yet, in countless <span style="font-weight:bold;">organizations</span>, particularly those with <span style="font-weight:bold;">complex legacy systems</span> or rapid growth, these <span style="background-color:rgb(234, 234, 4);">critical flows remain undocumented</span>, informally managed, or exist only in the institutional knowledge of a few long-term employees.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>This <span style="font-weight:bold;">absence of formalization</span>, spanning both business value streams (the end-to-end steps to deliver customer value) and IT value streams (the development, deployment, and operation of the supporting technology), is a silent drain on productivity, agility, and employee morale.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span><span style="background-color:rgb(4, 234, 119);">This article explores the primary reasons why organizations neglect to document their value streams</span> and provides <span style="font-weight:bold;">actionable strategies to overcome these hurdles</span> and establish a culture of flow formalization.</span></p><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><p></p></div>
</div><div data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Why value streams remain undocumented (the obstacles)</h2></div>
<div data-element-id="elm_w0Saj7kXqosIO_ZYZm3xVA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>The reasons for a lack of formal value stream documentation are rarely malicious; they are typically <strong>rooted in a combination of cultural inertia</strong>, strategic misfires, and resource contraints.</p><p></p><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSect }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSect }</style></div><p></p></div>
</div><div data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The myth of «tribal knowledge» and informality</h2></div>
<div data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="background-color:rgb(234, 234, 4);">Many teams operate on the premise that they «just know» how the work flows</span>. This tribal knoledge is a significant barrier.<p></p></div>
</div><div data-element-id="elm_Uobc1B6tVt--r5N5MKT8xg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="font-weight:bold;">Reliance on key individuals</span>: over time, <span style="background-color:rgb(234, 234, 4);">processes become embedded in the minds of long-standing employees</span>. Asking them to document it feels like a waste of time, as they can execute it faster than they can write it down.</span></li><li><span><span><span><strong>«We're too busy» syndrome</strong>: The <span style="background-color:rgb(234, 234, 4);">immediate pressure of day-to-day work</span> (firefighting, meeting deadlines) <span style="font-weight:bold;">consistently overrides the non-urgent task of documentation</span>. Formalization is often seen as a low-priority &quot;nice-to-have&quot; rather than a core strategic enabler.&nbsp;</span><br/></span></span></li></ul></div>
</div><div data-element-id="elm_XkeJl6amRzDf49OrbufXKQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Organizational silos and blame-centric culture</h2></div>
<div data-element-id="elm_oMUO_EKxPYre6tJIEJMcPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><span style="background-color:rgb(4, 234, 4);">Value streams, by definition, cross organizational and departmental boundaries</span>. The inherent structure of many companies actively works against documenting them.</span></p></div>
</div><div data-element-id="elm_MU7aEXZhsQ7lkqGI66bI1g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span style="background-color:rgb(4, 234, 119);"></span><span><span style="font-weight:bold;">Siloed metrics and goals</span>: when departments (e.g., Sales, Operations, IT Development, IT Operations) have conflicting or highly localized Key Performance Indicators (KPIs), they are <span style="background-color:rgb(4, 234, 4);">incentivized to optimize their local step rather than the end-to-end flow</span>. Documenting the full value stream exposes these handoffs and potential failure points, which can be perceived as threatening.</span></li><li><span><span style="background-color:rgb(4, 234, 119);"></span><span><span style="font-weight:bold;">Fear of exposure</span>: formal documentation brings transparency. <span style="background-color:rgb(234, 234, 4);">It highlights bottlenecks, unnecessary rework loops, and non-value-add steps (waste)</span>. In a blame-centric culture, documenting these issues can lead to fear of accountability, creating an incentive to keep processes vague.</span></span></li></ul></div>
</div><div data-element-id="elm_9fdxSRyb-tUAl_doEt1PYA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Lack of strategic clarity and sponsorship</h2></div>
<div data-element-id="elm_Q0E91dgAckmSU6VtFuWhHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><span style="background-color:rgb(234, 234, 4);">Value stream formalization is often treated as an optional IT or process improvement project</span>, rather than a strategic business imperative.</span></p></div>
</div><div data-element-id="elm_gzdZCRbKkEBPOIhvha4uuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Missing Executive mandate</span>: without clear, sustained sponsorship from executive leadership (e.g., the COO, CTO, or CEO), documentation efforts lack the necessary authority to demand time and resources from all required departments.</span></li><li><span><span style="font-weight:bold;">Focus on local optimizations</span>: companies often invest heavily in local process improvements (e.g., better testing tools, faster code deployments) without understanding their impact on the overall value stream. If the bottleneck is a legal review step before deployment, optimizing the deployment pipeline won't reduce end-to-end lead time.&nbsp;</span><br/></li></ul></div>
</div><div data-element-id="elm_sl_ImPmWHit8heN2HOLUcg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Methodological and tooling overload and the ITSM integration gap<div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }</style></div></h2></div>
<div data-element-id="elm_R8v3DicXDm0J3kd_-2XXCQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>For organizations that do attempt documentation, the effort can quickly become overwhelming due to methodological paralysis. <span style="background-color:rgb(234, 234, 4);">Crucially, existing operational models often fail to provide the connective tissue for documentation</span>.</div></div>
</div><div data-element-id="elm_RG5TRgNTthbU9IigVsLjWw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">The ITSM integration gap</span>: frameworks like ITIL 4 provide excellent guidance on practices (e.g., Incident Management, Change Enablement, Deployment Management). However, the stated objective for each practice is often local (e.g., restoring normal service operation as quickly as possible) and does not explicitly articulate how or why that practice must integrate with a larger, cross-functional value stream to deliver a product or service. This means practitioners optimize the practice itself, rather than optimizing the flow that uses the practice as a step. As a result, the value stream remains undocumented because there is no widely adopted model for mapping these practices as connected steps in a single business flow.</span></li><li><span><span><span style="font-weight:bold;">Complexity and scope creep</span>: Value streams can be incredibly complex. Teams often attempt to document every minute detail, leading to massive, unreadable &quot;shelfware&quot; diagrams that are immediately outdated.</span></span></li><li><span><span><span><span style="font-weight:bold;">Lack of a common language/Tool</span>: Different departments use different tools (Visio, BPMN/VDML tools, simple whiteboards) and terminologies. A lack of a standardized, company-wide visualization and measurement language for value streams makes cross-functional documentation difficult to reconcile.&nbsp;</span>&nbsp;</span><br/></span></li></ul></div>
</div><div data-element-id="elm_OH5Xd9mwY9OPEpbduuB1-A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Strategies for formalizing and sustaining Value Stream documentation (the fix)</span></h2></div>
<div data-element-id="elm_km-fcN-1kx_704obzpdbuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>Moving from undocumented chaos to a formalized, continuously improving flow requires a <span style="background-color:rgb(4, 234, 119);">multi-faceted approach that addresses culture, strategy, and execution</span>.&nbsp;</span></p></div>
</div><div data-element-id="elm_XAm-2yVW1e-noDPUFwCGZw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Start with the &quot;North Star&quot; – The Customer</span></h2></div>
<div data-element-id="elm_dYsQ8fnDXOyNOZZZ3p1dSg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>The most effective way to gain executive and organizational buy-in is to link documentation directly to customer value and business outcomes.&nbsp;</span></p></div>
</div><div data-element-id="elm_OYhYaQey2CR5ABNHdjj36A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Identify the core business Value Streams</span>: focus on the 5-7 streams that generate the most revenue or are most critical to the customer experience (e.g., &quot;Onboarding a New Customer,&quot; &quot;Fulfilling an Order,&quot; &quot;Resolving a Major Incident&quot;).</span></li><li><span><span style="font-weight:bold;">Value Stream Mapping (VSM) workshops</span>: conduct focused, time-boxed VSM workshops that bring together all key stakeholders, from the customer-facing teams to the final delivery/support teams. The focus should be on measuring the flow:</span></li><ul><li><span><span style="font-weight:bold;">Lead Time</span>: The total time from start to finish.</span></li><li><span><span style="font-weight:bold;">Process Time</span>: The time actually spent working on the request.</span></li><li><span><span style="font-weight:bold;">Percent Complete and Accurate (%C&amp;A)</span>: The rate at which work is correctly passed from one step to the next.</span></li><li><span><span style="font-weight:bold;">Wait Time (Waste)</span>: The time the request sits idle between steps.&nbsp;</span><br/></li></ul></ul></div>
</div><div data-element-id="elm_iZsPOim1l1cVfqM-g9dFNA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Shift the culture from blame to flow</span></h2></div>
<div data-element-id="elm_x8_AE_iFSeSpW6a4SVkNjQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(234, 234, 4);">Formalization will only succeed in an environment where transparency is viewed as an opportunity</span>, not a liability.</div></div>
</div><div data-element-id="elm_XxKNyrKhKVSBBI2amjL4Bg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Measure the work, not the people</span>: Executive sponsors must clearly communicate that the goal is to find waste in the process, not fault in the people. The metrics (Lead Time, Wait Time) provide an objective basis for continuous improvement.</span></li><li><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="font-weight:bold;">Cross-functional ownership</span>: Assign a Value Stream Owner (VSO) who has executive authority and is responsible for the performance of the end-to-end flow, not just one silo. This individual drives a holistic perspective.&nbsp;</span><br/></li></ul></div>
</div><div data-element-id="elm_i5pwv4EsXE3n-PqdfsV4pw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Implement a light, incremental documentation approach</span></h2></div>
<div data-element-id="elm_b0Be9YRqT6Xvyo4Tmye9NA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(4, 234, 119);">Avoid the trap of over-documenting. Documentation should be a living, agile artifact.&nbsp;</span></div></div>
</div><div data-element-id="elm_U8ea0mEh7sMAjQY9SP4pfg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ul><li><span style="font-weight:bold;">Just-Enough Documentation</span>: Use three levels of documentation:</li><ul><li><span style="font-weight:bold;">Level 1 (Strategic)</span>: A high-level, single-page &quot;Big Picture&quot; map showing the 5-7 major steps and their key metrics. This is for executives and cross-functional teams.</li><li><span><span style="font-weight:bold;">Level 2 (Operational)</span>: The detailed VSM showing process, wait times, and rework loops. This is the primary artifact for improvement teams.</span></li><li><span><span><span style="font-weight:bold;">Level 3 (Tactical)</span>: Detailed Standard Operating Procedures (SOPs) for individual, complex steps within a single department.</span><br/></span></li></ul><li><span><span style="background-color:rgb(234, 234, 4);">Establish a Single Source of Truth</span>: Use a dedicated value stream management tool or a central repository (e.g., a shared wiki, specialized software) to ensure everyone is viewing the same, current version of the value stream map.</span>&nbsp;</li></ul></div></div>
</div><div data-element-id="elm_bCfAR67PU5izzjBR2z5uPg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Bridge the Business and IT Divide (DevOps and IT Formalization)</span></h2></div>
<div data-element-id="elm_VQSxRxLbbf31o2Nb2tKodg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="background-color:rgb(234, 234, 4);">For modern enterprises, the IT Value Stream (how software is planned, built, tested, and deployed) is inseparable from the business flow</span>. This requires reframing ITSM practices as components of the flow.&nbsp;</span></div>
</div><div data-element-id="elm_tGQBVOh6rEhxOR22opFHyg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ul><li><span style="font-weight:bold;">Map the Product Development Flow</span>: Apply Value Stream Mapping principles to the DevOps pipeline, measuring the time from &quot;idea committed to version control&quot; to &quot;code running in production.&quot; This helps find waste in handoffs, slow testing cycles, and manual approval gates.</li><li><span style="font-weight:bold;">Reframing ITSM Practices</span>: Instead of viewing Change Enablement, Incident Management, or Service Desk as standalone goals, they must be documented as steps or controls within the end-to-end product value stream. For example, the Change Enablement process is a critical control gate in the &quot;Deploy&quot; step of the IT value stream, which ultimately impacts the &quot;Deliver Product&quot; step of the business value stream. Documenting the connection forces teams to measure the latency and efficiency of that control gate on the overall flow, not just its internal compliance rate.</li><li><span style="font-weight:bold;">Integrate Tools for Flow Visibility</span>: Use tools that can connect the dots between planning (Jira, Rally), code (GitHub, GitLab), and operations (monitoring tools). This provides automated, near-real-time metrics for the IT value stream, preventing the documentation from becoming stale.&nbsp; </li></ul></div></div>
</div><div data-element-id="elm_E1qofUhW5W19rn1u6DyCjQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Conclusion</span></h2></div>
<div data-element-id="elm_XKdlD1AsJjn3xuy0Ce3NwA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(234, 234, 4);">The failure to document and formalize value streams is ultimately a failure of leadership to prioritize flow over function</span>. Undocumented value streams are a symptom of organizational drift, leading to excessive wait times, increased costs, and frustrated customers. By strategically deploying customer-centric mapping, fostering a culture of cross-functional transparency, establishing clear executive ownership, and embracing an incremental documentation philosophy, <span style="background-color:rgb(4, 234, 119);">organizations can transform their complex operational reality into a predictable, measurable, and continuously improving engine for value delivery</span>. The journey to formalization is not a one-time project, but a continuous pursuit of excellence in the way work flows.&nbsp;</div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 15 Oct 2025 07:00:00 +0200</pubDate></item><item><title><![CDATA[Lo specialista in comunicazione: una risorsa strategica per le PMI]]></title><link>https://www.itsmf.ch/blogs/post/lo-specialista-in-comunicazione</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/specialista-in-comunicazione-pmi-risorsa-messaggio.png"/>Lo specialista in comunicazione è la risorsa strategica che sta dietro al successo delle PMI capaci di dare la giusta personalità e comprensibilità al messaggio che inviano al loro interlocutore.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br></p></div>
</div><div data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width: 703px ; height: 468.81px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/specialista-in-comunicazione-risorsa-strategica-pmi.jpg" width="415" height="276.75" loading="lazy" size="fit" alt="Lo specialista in comunicazione è una risorsa strategica per le PMI" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">L'importante è far giungere e recepire il corretto messaggio all'interlocutore.</span></figcaption></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Differenziare il messaggio dell'azienda con il proprio specialista in comunicazione<br></h2></div>
<div data-element-id="elm_X09Gj-KrQW6A8yA8s176qw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_X09Gj-KrQW6A8yA8s176qw"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div><div style="line-height:1.5;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><p><span style="font-size:12pt;">Tutti quanti noi viviamo nell'<span style="font-weight:bold;">era della comunicazione</span>: ogni giorno, siamo bombardati da messaggi che provengono da ogni dove. A nostra volta, anche noi comunichiamo con i nostri interlocutori, con l'intento di <span style="background-color:rgb(234, 234, 4);">non esser fraintesi dai nostri ascoltatori</span>.<br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">La nostra comunicazione - privata o aziendale che sia - deve essere efficacemente comprensibile. Quando veicoliamo il nostro messaggio, oltre a connotarlo di una chiara personalità<span style="background-color:rgb(234, 234, 4);"></span>, dobbiamo preoccuparci di farlo <span style="background-color:rgb(4, 234, 119);">comprendere correttamente al destinatario</span>.<br></span></p><p><span style="font-size:12pt;"><br></span></p><span style="font-size:12pt;">Nelle PMI, questa esigenza è ormai sempre più ineludibile. Queste realtà imprenditoriali hanno bisogno di trasmettere l’<b>unicità del loro brand</b>, <b>valori</b>, <b>mission</b>, <b>vision</b>, prodotti e servizi: senza una strategia di fondo, la comunicazione non sostiene efficacemente la crescita del business.</span></div><div style="color:inherit;line-height:1.5;"><span style="font-size:12pt;"><br></span><div style="color:inherit;"><p><span style="font-size:12pt;">Qui entra in gioco lo <b>specialista in comunicazione </b>che, con tutte le sue competenze ed abilità, individua e mette in atto il <span style="background-color:rgb(234, 234, 4);">miglior piano per tradurre in un successo la comunicazione d’impresa</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nei prossimi paragrafi, cerchiamo di capire meglio perché è così rilevante questa figura.</span></p></div></div>
</div></div></div></div></div></div></div></div></div><div data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ"].zpelem-heading { border-radius:1px; margin-block-start:12px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione: il ruolo nella strategia comunicativa della PMI<br></h2></div>
<div data-element-id="elm_S02qcauVtOkHFl6HgvpBsw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S02qcauVtOkHFl6HgvpBsw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:12pt;">Di fronte al <span style="color:inherit;"><span style="font-size:12pt;">«mare magnum» dei <span style="font-weight:bold;">canali della comunicazione</span>, potremmo essere prima di tutto disorientati nella scelta degli stessi: dove andare a proporre il nostro messaggio per essere <span style="background-color:rgb(234, 234, 4);">notati dai nostri interlocutori</span> e sovrastare il brusio dei competitor?</span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Carta stampata, TV, social, eventi e siti web sono tutti a disposizione per trasmettere l'unicità della PMI e dei suoi beni o servizi. Eppure, ogni azienda potrebbe rendere più efficienti i propri investimenti nella comunicazione, se individuasse <span style="font-weight:bold;">i migliori canali dove inviarli</span>.<br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Se i destinatari del messaggio (buyer persona) non fossero presenti nella qualità e quantità desiderate in un dato canale selezionato in cui proporre l'unicità della nostra azienda, la campagna sarebbe un <span style="background-color:rgb(234, 234, 4);">clamoroso sperpero di risorse</span>.<br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Lo <span style="font-weight:bold;">specialista in comunicazione</span>, con la sua capacità di far giungere il messaggio personalizzato all'interlocutore giusto tramite i media più appropriati, permette di ottenere le <span style="background-color:rgb(4, 234, 119);">migliori prestazioni in termini di ROI della strategia comunicativa adottata</span>.<br></span></span></span></p></div></div></div>
</div><div data-element-id="elm_GFnfX20BavvT3JdeAV7txQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width: 703px ; height: 468.81px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/azienda-campagna-messaggio-specialista-in-comunicazione.jpg" width="415" height="276.75" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">Come non scivolare nel feed della comunicazione quotidiana?</span></figcaption></figure></div>
</div><div data-element-id="elm_G5yp54KO1Tqy9AV_4bvGBw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_G5yp54KO1Tqy9AV_4bvGBw"].zpelem-heading { border-radius:1px; margin-block-start:12px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">I 5 fattori che determinano il successo della comunicazione aziendale<br></h2></div>
<div data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ"].zpelem-text { border-radius:1px; margin-block-start:7px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>Una buona corporate governance, un'efficiente digitalizzazione ed ottimizzazione dei processi o qualunque altro <span style="font-weight:bold;">valore aggiunto</span> per i propri investitori, clienti o partner meritano di essere l'oggetto di una comunicazione aziendale capace di colpire nel segno.</div><div><br></div><div>Perché ciò avvenga, <span style="background-color:rgb(4, 234, 119);">ogni PMI dovrebbe gestire la comunicazione</span> in questo modo:<br><ul><li>avere una <span style="font-weight:bold;">figura di riferimento</span> che coordini tutte le attività comunicative, senza lasciare che le diverse aree dell'azienda agiscano in modo non coordinato (in modo particolare, per quanto riguarda l'implementazione della strategia di marketing);</li><li>mirare ad un <span style="font-weight:bold;">obiettivo inequivocabile</span>, tangibile e misurabile tramite delle KPI note a tutte le parti coinvolte nell'attuazione della strategia di comunicazione;</li><li><span style="font-family:&quot;open sans&quot;;">stabilire un <span style="font-weight:bold;">piano strategico delle campagne e della comunicazione</span>, un mosaico composito ma ordinato, nel quale ogni <span style="color:inherit;"><span style="font-size:12pt;">«tassello comunicativo» occupa uno spazio utile a promuovere l'identità aziendale, i valori, i beni, i servizi, la mission e la vision;</span></span></span></li><li><span style="font-family:&quot;open sans&quot;;"><span style="color:inherit;"><span style="font-size:12pt;">evitare che la <span style="font-weight:bold;">comunicazione sia incompleta, incoerente (o, peggio, contradditoria)</span> tra i diversi canali presidiati - che non devono essere gestiti in modo disordinato e discontinuo;</span></span></span></li><li><span style="font-family:&quot;open sans&quot;;"><span style="color:inherit;"><span style="font-size:12pt;">promuovere la diffusione di messaggi, valori e temi che seguano una precisa <span style="font-weight:bold;">gerarchia e strategia di priorità</span>.<br></span></span></span></li></ul></div><div><br></div><div>È piuttosto facile comprendere che, tutti questi aspetti, siano difficilmente gestibili senza il coinvolgimento dello specialista della comunicazione.</div><div><br></div><div>Questa figura sa esattamente come progettare, organizzare, dirigere ed ottimizzare i processi comunicativi, senza trascurare mai la <span style="background-color:rgb(4, 234, 119);">valorizzazione del brand e della mission della PMI</span>.</div></div>
</div><div data-element-id="elm_v7tQejU_8UbZTQaGlv4umg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v7tQejU_8UbZTQaGlv4umg"].zpelem-heading { border-radius:1px; margin-block-start:11px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione ottimizza il processo comunicativo all'interno dell'azienda<br></h2></div>
<div data-element-id="elm_qflNMjXE-9v18hKqJO_F_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qflNMjXE-9v18hKqJO_F_A"].zpelem-text { border-radius:1px; margin-block-start:4px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;">Ci si affanna spesso a considerare unicamente il <span style="font-weight:bold;">messaggio rivolto con la comunicazione d'impresa verso l'esterno</span>: ma altrettanto rilevante, se non ancor di più, è la <span style="background-color:rgb(4, 234, 119);">gestione accurata della comunicazione interna</span>.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Per trasmettere un <span style="font-weight:bold;">messaggio coerente ed uniforme verso terzi</span>, è importante che tutti gli attori interni coinvolti nel processo siano perfettamente <span style="background-color:rgb(234, 234, 4);">allineati, consapevoli e desiderosi di sostenere mission e vision aziendali</span>.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Allo stesso modo, affinché ci sia la giusta osmosi nella comunicazione tra il management aziendale e i propri dipendenti, vanno impiegati i giusti canali, per far <span style="font-weight:bold;">crescere il dialogo continuo tra le diverse parti</span> secondo delle policy chiare e note a tutti.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Selezionare degli strumenti e delle piattaforme accettati da ogni attore coinvolto nella comunicazione, che facilitino lo scambio di vedute ed un costante aggiornamento su obiettivi e risultati è solo un esempio di come lo specialista in comunicazione sia utile nell'<span style="background-color:rgb(234, 234, 4);">implementazione di soluzioni vincenti</span>.<br></div></div></div></div><p><strong></strong></p></div>
</div><div data-element-id="elm_DKNY30uNMAU42wDKE9VfmA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width: 703px ; height: 412.57px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:723px ; height:424.31px ; } } @media (max-width: 767px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:415px ; height:243.55px ; } } [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"].zpelem-image { border-radius:1px; margin-block-start:16px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/lo-specialista-in-comunicazione-ruolo-in-azienda-cosa-fa.jpg" width="415" height="243.55" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">L'importanza di non perdere mai il focus nei processi della comunicazione aziendale</span></figcaption></figure></div>
</div><div data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ"].zpelem-heading { border-radius:1px; margin-block-start:10px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Alcuni esempi delle attività svolte dallo specialista in comunicazione<br></h2></div>
<div data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><div><p><span style="font-size:12pt;">Premesso che <span style="font-weight:bold;">ogni realtà aziendale ha le sue peculiarità organizzative ed esigenze</span> da valutare sempre con attenzione, queste sono spesso le prerogative più comuni dello specialista in comunicazione all'interno di una PMI:</span></p><ul><li><span style="font-weight:bold;">definizione della strategia della comunicazione</span>, proiettata sempre entro i confini della <span style="background-color:rgb(234, 234, 4);">vision dell'impresa, con il focus costante sugli obiettivi</span> del caso da raggiungere (presentazione o promozione di beni e servizi);</li><li><span style="font-weight:bold;">confronto e dialogo con il management d'impresa</span>, di cui lo specialista della comunicazione svolge il ruolo di supporto nei rapporti sia con l'interno sia con l'esterno dell'organizzazione;</li><li><span style="font-weight:bold;">gestione ed allocazione delle risorse</span> che l'impresa consacra alle attività di comunicazione, coordinando anche le richieste provenienti dai collaboratori (PR, team di content creator, media manager);</li><li><span style="font-weight:bold;">costante confronto con il marketing manager</span> (in tutti quei casi in cui la sua figura non coincidesse anche con questa funzione);</li><li><span style="font-weight:bold;">identificazione e selezione dei partner</span> tramite i quali proporre la diffusione dei messaggi (comunicati stampa, spot,...) della comunicazione aziendale verso l'esterno;</li><li><span style="font-weight:bold;">individuazione del giusto target</span> del messaggio e <span style="background-color:rgb(234, 234, 4);">corretta mappatura dei canali di comunicazione per intercettare l'interlocutore</span>, elaborando un piano di comunicazione con contenuti, buyer-user personas, calendari editoriali,...</li><li><span style="font-weight:bold;">supervisione della preparazione dei contenuti</span> (testuali, visivi, multimediali,...) e sincerarsi che gli stessi siano resi pubblici secondo i tempi e le modalità prestabiliti;</li><li><span style="font-weight:bold;">progettazione di eventi</span>, gestione delle relazioni con i partner esterni e focus costante sui rapporti con i diversi media ed attori coinvolti nei processi (giornalisti, blogger, influencer);</li><li><span style="font-weight:bold;">monitoraggio e gestione della reputazione aziendale</span>, in modo particolare per quanto riguarda le crisi o la diffusione di contenuti virali potenzialmente negativi per il brand;</li><li><span style="font-weight:bold;">coordinamento del team di professionisti</span> coinvolti in tutte queste attività, con un occhio di riguardo nella <span style="background-color:rgb(234, 234, 4);">verifica della correttezza e coerenza dei messaggi sui diversi canali</span>, affinché la mission e gli obiettivi aziendali siano sempre oggetto di una comunicazione puntuale;</li><li><span style="font-weight:bold;">monitoraggio dei risultati</span> ottenuti con le singole iniziative e campagne, nonché l'adozione di eventuali correttivi in corso d'opera, soprattutto se i risultati prefissati non siano confacenti con gli obiettivi dopo l'adeguata misurazione con le KPI corrette.</li><li>uso degli <span style="font-weight:bold;">strumenti di analisi e valutazione dei risultati dei report</span>, per stabilire il ROI ottenuto dalle attività di comunicazione;</li><li><span style="font-weight:bold;">elaborazione dei rendiconti</span> relativi alle campagne da consegnare al management d'impresa.<br></li></ul></div></div></div></div>
</div><div data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw"].zpelem-heading { border-radius:1px; margin-block-start:5px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Le competenze chiave di uno specialista in comunicazione<br></h2></div>
<div data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ"].zpelem-text { border-radius:1px; margin-block-start:4px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>Per esercitare nel migliore dei modi la sua attività all'interno dell'azienda, lo specialista in comunicazione deve poter contare su questo <span style="background-color:rgb(234, 234, 4);">connubio di soft e hard skill</span>:<br><ul><li><span style="font-weight:bold;">conoscenza e padronanza dei canali di comunicazione</span> tramite i quali trasmettere il messaggio, off/online;</li><li>ottime doti nell'<span style="font-weight:bold;">elaborazione di contenuti in forma scritta</span>;</li><li>buoni capacità nella <span style="font-weight:bold;">pratica dello storytelling</span>;</li><li>spiccata propensione ad analizzare, valutare e - se necessario migliorare - <span style="font-weight:bold;">le performance delle campagne di comunicazione</span>;</li><li>capacità ed <span style="font-weight:bold;">efficienza in termini organizzativi</span>;</li><li>abilità e naturalezza nel gestire i <span style="font-weight:bold;">rapporti interpersonali</span>.</li></ul></div>
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                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/specialista-in-comunicazione-abilit%C3%A0-competenze-pmi.jpg" width="415" height="277.53" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">Persone, aziende, messaggi, canali, media e contenuti per far spiccare brand e mission.</span></figcaption></figure></div>
</div><div data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione supporta la crescita della PMI <br></h2></div>
<div data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA"].zpelem-text { border-radius:1px; margin-block-start:0px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>itSMF Switzerland - lo abbiamo già sottolineato nel nostro <span style="text-decoration:underline;"><a href="https://www.itsmf.ch/blogs/post/la-digitalizzazione-in-azienda-il-ruolo-guida-dell-ict-manager" title="precedente post" target="_blank" rel="">precedente post</a></span> - mira sempre più a consolidare il suo ruolo di associazione improntata sul <span style="font-weight:bold;">modello di hub di servizi</span> a supporto di professionisti, PMI e aziende desiderose di implementare modelli innovativi e vincenti nello svolgimento delle attività lavorative quotidiane.</p><p><br></p><p>La formazione, in questo senso, occupa secondo noi un posto di primaria importanza, giacché garantisce il giusto <span style="font-style:italic;">livello di preparazione (ed aggiornamento)</span> per affrontare le sfide del mondo del lavoro.</p><p><br></p><p>Per questa ragione, vi invitiamo a scoprire la scheda dettagliata del <span style="background-color:rgb(4, 234, 119);"><span style="font-weight:bold;"><span style="text-decoration:underline;"><a href="https://www.digitalstrategiesacademy.ch/corso-specialista-in-comunicazione?utm_source=sito-itsmf&amp;utm_medium=blogpost&amp;utm_campaign=preparazione-specialista-in-comunicazione&amp;utm_id=perenne" title="corso di preparazione all'esame federale di Specialista in Comunicazione" rel="">corso di preparazione all'esame federale di Specialista in Comunicazione</a></span></span></span> (con Attestato Professionale Federale).</p><p><br></p><p>Questo percorso formativo - della durata di 12 mesi - permette a tutti gli studenti di acquisire un bagaglio di conoscenze indispensabili ad ottimizzare i principali aspetti che garantiscono una comunicazione d'impresa vincente, capace di conquistare (e consolidare) la fiducia di clienti e partner.<br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 25 Sep 2022 10:26:43 +0200</pubDate></item><item><title><![CDATA[La digitalizzazione in azienda: il ruolo guida dell'ICT Manager]]></title><link>https://www.itsmf.ch/blogs/post/la-digitalizzazione-in-azienda-il-ruolo-guida-dell-ict-manager</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/digitalizzazione-imprese-pmi-ict-manager-ruolo-copertina-blog.png"/>L'ICT manager è la figura chiave per la digitalizzazione d'impresa, con le sue competenze consulenziale, gestionali-operative in ambito IT.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_0-qux_WXnUHEQu7dRtQLOg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_0-qux_WXnUHEQu7dRtQLOg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br></p></div>
</div><div data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width: 703px ; height: 461.89px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:723px ; height:475.03px ; } } @media (max-width: 767px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:415px ; height:272.67px ; } } [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/digitalizzazione-azienda-ruolo-guida-itc-manager.jpg" width="415" height="272.67" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Digitalizzare l'azienda con il proprio ICT Manager<br></h2></div>
<div data-element-id="elm_X09Gj-KrQW6A8yA8s176qw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_X09Gj-KrQW6A8yA8s176qw"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div><div style="line-height:1.5;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><p><span style="font-size:12pt;">Nel corso degli ultimi due anni, il tema della <span style="font-weight:bold;">digitalizzazione delle imprese</span> è balzato agli onori della cronaca. Fino all'epoca pre-pandemica, l'esigenza di <span style="background-color:rgb(244, 244, 78);">digitalizzare (anche) le PMI</span> non sempre ha trovato una risposta tempestiva e finalizzata ad una <span style="font-weight:bold;">transizione ordinata</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Questo retaggio culturale ha comportato - in tante <span style="font-weight:bold;">piccole/medie realtà imprenditoriali</span> - l'inesistenza di una figura cruciale come quella dell'<span style="background-color:rgb(4, 234, 119);">ICT Manager</span>. Quante PMI vantano nel proprio organico la presenza (<span style="font-weight:bold;">attiva!</span>) di questo collaboratore?</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Perché l'<span style="font-weight:bold;">ICT Manager</span> è tanto rilevante anche nella <span style="font-weight:bold;">digitalizzazione di una PMI</span>? Quanto è determinante il suo contributo nel migliorare le prestazioni dell'azienda nel suo complesso?<br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nei prossimi paragrafi risponderemo insieme a questo quesito.<br></span></p></div>
</div></div></div></div></div></div></div></div></div><div data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Chi è esattamente l'ICT Manager?<br></h2></div>
<div data-element-id="elm_S02qcauVtOkHFl6HgvpBsw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S02qcauVtOkHFl6HgvpBsw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:12pt;">La figura dell’<b>ICT Manager</b> - dall’inglese, «Information and Communication Technology Manager» - ha una <b>natura poliedrica</b>:</span><span style="font-size:12pt;"><br></span></p><ul><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>consulenziale</i>,</span> nella scelta dei prodotti informatici;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>C-Level</i></span>, con la sua responsabilità estesa ai servizi di Information Technology (o IT);</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>manageriale-operativa</i></span>, nell’ambito gestionale dei servizi informatici dell’impresa.</span></li></ul><p><span style="font-size:12pt;">In passato, quando la digitalizzazione-informatizzazione delle aziende era ai suoi albori, spesso ci si riferiva a questa figura con l’appellativo generico di “<b>informatico</b>”.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Si tratta di una definizione ancora attuale? La risposta è no.</span></p><span style="font-size:12pt;"><br></span></div>
<div style="color:inherit;"><span style="font-size:12pt;">L’evoluzione IT è stata di così ampia portata – e capace di penetrare in ogni ambito dell’attività lavorativa – che non è più possibile circoscrivere a questa <i>accezione&nbsp;</i><span style="background-color:rgb(4, 234, 119);">il ruolo dell’ICT manager in azienda</span>.</span></div>
</div></div></div><div data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Informatico VS ICT Manager<br></h2></div>
<div data-element-id="elm_GFnfX20BavvT3JdeAV7txQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/tecnico-informatico-vs-ict-manager-corporate-governance-pmi.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><p><span style="font-size:12pt;">Premesso che questo dualismo avviene prevalentemente nelle PMI, nelle aziende strutturate il ruolo dell'IT Manager è sempre stato visto in modo chiaro, seppur spesso nascosto da altre figure manageriali come il Chief Operation Officer<span style="font-style:italic;">,</span> non è per amore di <span style="font-style:italic;">anglismi</span> o dei&nbsp;<span style="font-size:16px;"></span><span style="color:inherit;font-size:16px;"><span>«prestiti di lusso»&nbsp;</span></span><span style="font-size:16px;"></span>che si designa così questa figura professionale.</span></p><p></p><p></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Il vecchio – affettivamente parlando – <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«<span style="font-weight:bold;">informatico</span>»</span></span></span></span> ha spesso avuto un ruolo di <span style="font-style:italic;"><span style="background-color:rgb(234, 234, 4);">factotum della tecnologia in azienda</span></span>. Quante volte lo si sollecitava, ad esempio, per questi problemi:</span><span style="font-size:12pt;"><br></span></p><p></p><ul><li><span style="font-size:12pt;">modem/router malfunzionanti;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">server (proprietari) operativi a singhiozzo;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">software poco reattivi;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">minacce informatiche assortite (e di non meglio identificata natura) presenti sui dispositivi.</span></li></ul><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Il suo coinvolgimento, in una logica di progettazione e strutturazione dei processi e delle attività aziendali, era soprattutto sollecitato per <span style="background-color:rgb(244, 244, 78);"><i>prestazioni tipicamente operative</i></span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Solo nelle <span style="font-weight:bold;">PMI</span> maggiormente all’avanguardia da un punto di vista delle <span style="background-color:rgb(4, 234, 119);">politiche di Governance d’impresa</span> si è deciso di ricorrere all’<span style="font-weight:bold;">ICT Manager</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">In questi casi, si è sancito il tramonto di quell’approccio un po’ obsoleto nei confronti della tematica dell’informatica - e dei professionisti IT - e del suo ruolo in azienda.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Questa figura, laddove adottata e <b>riempita di significato</b>, è diventata propedeutica allo sviluppo di una visione d’impresa proiettata al futuro.</span><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Dove la gestione ICT ha assunto un ruolo strutturale e non solo quello di un <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«supporto collaterale»</span></span></span></span> - cioè non integrato nella cultura manageriale - le <span style="font-weight:bold;">attività imprenditoriali</span> hanno conosciuto un’evoluzione capace di offrire una risposta più efficace alle <span style="background-color:rgb(4, 234, 119);">sfide di adattamento del proprio business</span> (e della sua redditività) di fronte a nuovi scenari.</span></p></div>
</div></div></div><div data-element-id="elm_v7tQejU_8UbZTQaGlv4umg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v7tQejU_8UbZTQaGlv4umg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Cosa può fare l'ICT Manager?<br></h2></div>
<div data-element-id="elm_qflNMjXE-9v18hKqJO_F_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qflNMjXE-9v18hKqJO_F_A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><p><span style="font-size:12pt;">Come abbiamo delineato in precedenza, <span style="background-color:rgb(4, 234, 119);">l’ICT Manager è una figura “poliedrica”</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">È in grado di essere <span style="font-weight:bold;">operativo</span> (ma conservando un ruolo manageriale), giacché ha la responsabilità nell’assicurare <span style="font-weight:bold;">servizi informatici</span> funzionali allo <span style="background-color:rgb(244, 244, 78);">sviluppo dell’impresa</span>.</span><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Allo stesso tempo, esercita i suoi compiti di <span style="font-weight:bold;">gestione dei sistemi informatici</span>, senza trascurare di supervisionare aspetti rilevanti come quelli delle connessioni o della <span style="font-style:italic;">sicurezza informatica</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Non da ultimo, come abbiamo anticipato in precedenza, l’ICT Manager ha anche la funzione di <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«consulente tecnologico»</span></span></span></span> per la PMI.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">L’azienda, infatti, si affida a lui quando ha bisogno di:</span></p><ul><li><span style="font-size:12pt;">individuare <span style="font-weight:bold;">i servizi informatici&nbsp;</span><span style="font-weight:bold;">più consoni</span> alla sua realtà imprenditoriale;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">scegliere i <span style="font-weight:bold;">prodotti software/hardware</span> per garantire l’operatività a tutti i livelli;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">sottoporre al management d’impresa <span style="font-weight:bold;">soluzioni e strumenti per l’elaborazione dei dati</span>;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">suggerire quali <span style="font-weight:bold;">approcci e strategie</span> adottare per offrire standard adeguati di sicurezza.</span></li></ul><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Come si può evincere, la figura ha un coinvolgimento tale da risultare <span style="font-style:italic;">strutturale allo sviluppo dell’impresa</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nell'epoca di digitalizzazione attuale (ma anche per gli sviluppi futuri), l’ICT Manager ha un ruolo che lo porta a <span style="background-color:rgb(4, 234, 119);">conoscere in modo globale i processi aziendali</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Una <span style="background-color:rgb(244, 244, 78);">corporate governance</span> al passo coi tempi non può prescindere dal suo coinvolgimento, perché la sua figura crea un’osmosi ideale in azienda: la <span style="font-weight:bold;">dimensione tecnologico-digitale</span> incontra infatti ogni <span style="font-weight:bold;">area dell’organizzazione</span>.</span></p><span style="font-size:12pt;"><br></span></div>
<div style="color:inherit;"><span style="font-size:12pt;">Proprio in ragione della natura <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«strutturale»</span></span></span></span> – che può essere propedeutico al <span style="font-style:italic;">successo dell’intero business</span> – ogni dipartimento di Information Technology (o IT) dovrebbe essere guidato da un professionista capace di individuare <span style="font-weight:bold;">interessenze e interdipendenze</span> che esistono nelle diverse aree aziendali, gestendo tutto ciò in ottica inter-multidisciplinare.</span></div>
</div></div></div><p><strong></strong></p></div></div><div data-element-id="elm_DKNY30uNMAU42wDKE9VfmA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/attivit%C3%A0-ict-manager-pmi-azienda-corporate-governance-digitalizzazione.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Alcuni esempi delle attività svolte dall'ICT Manager<br></h2></div>
<div data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><div><p><span style="font-size:12pt;">Ecco, a titolo di esempio, alcune delle mansioni che riguardano in prima persona la figura dell'ICT Manager:</span><br></p><ul><li><span style="font-weight:bold;">supervisione</span> attiva della <span style="background-color:rgb(244, 244, 78);">squadra</span><span><span style="background-color:rgb(244, 244, 78);"> IT</span>;</span></li><li><span>coach delle pratiche e funzioni digitali oltre che l'innovatore dell'azienda</span></li><li><span></span>pianificazione dei progetti di <span style="font-weight:bold;">ammodernamento/potenziamento</span> dei <span style="background-color:rgb(244, 244, 78);">sistemi informatici</span>;</li><li><span style="font-weight:bold;">gestione del budget IT</span> e allocazione in funzione delle priorità dell’impresa;</li><li>elaborazione di <span style="background-color:rgb(244, 244, 78);">procedure, linee guida e protocolli</span>;</li><li>sviluppo e coordinamento dei <span style="background-color:rgb(244, 244, 78);">progetti informatici d’impresa</span>;</li><li>configurazione dei più recenti <span style="background-color:rgb(244, 244, 78);">dispositivi e software</span>;</li><li>supervisione e verifica del corretto <span style="background-color:rgb(244, 244, 78);">funzionamento dell’infrastruttura tecnologica</span>;</li><li>gestione dei database e delle reti aziendali (LAN,…);</li><li>preparazione e verifica delle <span style="background-color:rgb(244, 244, 78);">strategie di sicurezza informatica</span> (hardware e software).</li></ul></div>
</div><div><div><div style="color:inherit;"><p><br></p><p>Soffermiamoci sull’ultimo punto: quello che richiama alla mente il tema della <span style="font-weight:bold;">criminalità informatica</span>. Hacker, virus, spyware, ransomware e minacce affini non sono fenomeni recenti.<span style="font-size:11pt;"><br></span></p><p><span style="font-size:11pt;"><br></span></p><p><span style="font-size:16px;">Eppure, è innegabile che la digitalizzazione – spesso precipitosa e superficiale – condotta da alcune imprese ha avuto il merito di attirare il grande pubblico su questi argomenti. In modo particolare, i <span style="font-weight:bold;">furti di dati</span> preoccupano sempre più le PMI, consce del fatto che i dati sono la moneta del nuovo millennio.</span></p><p></p></div>
<div style="color:inherit;"><span style="font-size:11pt;"><br></span></div><div style="color:inherit;"><span style="font-size:16px;">Del resto, anche normative come la GDPR – e la futura (rivisitata) LPD – impongono l’adozione di misure atte a proteggere le informazioni.</span></div>
</div></div></div></div></div><div data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">L'ICT Manager: l'interfaccia, il volto umano, tra la tecnologia e le persone<br></h2></div>
<div data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p>Oltre a conoscere hardware e software, l’<span style="font-weight:bold;">ICT Manager</span> si rapporta con tutti i professionisti del comparto IT al di fuori dell’azienda.</p><p><br></p><p>Allo stesso tempo, è l’<span style="font-weight:bold;">anello di congiunzione</span> tra la <span style="background-color:rgb(4, 234, 119);">dimensione tecnologico-digitale e le persone che non conoscono questo ambito</span>.</p><p><br></p><p>Per questo motivo, il suo ruolo comunicativo – soprattutto in merito alle strategie tecnologiche – è di primaria importanza per consentire a management, collaboratori, fornitori e clienti di <span style="background-color:rgb(244, 244, 78);"><span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«parlare la stessa lingua»</span></span></span></span></span> e, quindi, di capirsi.</p><p><br></p><p>Nel fare ciò, l’IT Manager fa ricorso ad un mix di cosiddette <span style="font-weight:bold;">soft/hard skill</span>:</p><ul><li>conoscenza della lingua inglese;</li><li>problem solving;</li><li>capacità di lavorare in squadra;</li><li>empatia e facilità nel comunicare con persone che non conoscono l’ambito tecnologico;</li><li>conoscenze e abilità di project management;</li><li>gestione delle risorse (budget) per l’ambito IT.</li></ul><div><br></div><ul></ul><p>Questa figura professionale deve quindi <span style="background-color:rgb(4, 234, 119);">mettere la tecnologia al servizio delle persone e dell’azienda</span>, avendo ben in chiaro come la digitalizzazione possa creare valore, supportando l’azienda nel raggiungimento degli obiettivi di business.</p><p><br></p><p>La capacità di intravvedere – e, se possibile, anticipare – i <span style="font-weight:bold;">trend tecnologici</span> emergenti che possono soddisfare al meglio le esigenze organizzative/operative IT dell’azienda, per aiutarla a <span style="font-weight:bold;">focalizzare gli investimenti</span> e crescere in modo ordinato, è un’altra competenza che non deve mancare all’ICT Manager.</p><p><br></p><p>Può sembrare superfluo ricordarlo, ma la digitalizzazione ha portato con sé tempi sempre più ristretti per individuare soluzioni ai problemi che si pongono quotidianamente.</p><p><br></p><p>Gli <span style="font-weight:bold;">errori del comparto ICT</span> – se di ampia portata – possono compromettere l’esistenza stessa dell’azienda. Ecco perché questa figura deve saper operare in contesti dove si è spesso sottoposti a <span style="font-weight:bold;">notevole pressione</span>.</p><p><br></p><div style="color:inherit;"><p>Del resto, l’azienda si aspetta dal suo ICT Manager un contributo tangibile per:</p><ul><li>incrementare la produttività;</li><li>ottimizzare i livelli di efficienza dei processi;</li><li>ridurre gli oneri derivanti da soluzioni IT vetuste (non più concorrenziali);</li><li>raggiungere standard operativi che assicurino maggiori ricavi;</li><li>implementare soluzioni di sicurezza informatico all’avanguardia;</li><li>rispettare gli standard (ISO) applicabili al comparto tecnologico;<span style="font-size:11pt;"></span></li><li><span style="font-size:11pt;"><span style="font-size:16px;">adempiere le leggi nazionali ed internazionali applicabili al contesto ICT</span>.</span><br></li></ul></div>
</div></div><div data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/digitalizzazione-ict-manager-pmi-strategia-informatica-impresa.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">L'ICT Manager è la chiave della digitalizzazione consapevole delle PMI<br></h2></div>
<div data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>Consci del nostro ruolo di associazione sempre più orientata alla logica di hub di servizi, come itSMF Switzerland sottolineiamo l’importanza di <span style="font-style:italic;">supportare il percorso di digitalizzazione</span> – soprattutto nelle PMI – senza trascurare le sfide e i rischi che questo comporta.<br></p><p><br></p><p>Per questo motivo, abbiamo deciso di suggerirvi questo <span style="font-weight:bold;font-size:18px;"><span style="background-color:rgb(180, 45, 45);"><span style="text-decoration:underline;"><a href="https://www.digitalstrategiesacademy.ch/corso-ict-manager?utm_source=sito-itsmf&amp;utm_medium=blogpost&amp;utm_campaign=preparazione-ict-manager&amp;utm_id=perenne" title="corso di preparazione all’esame federale in ICT Manager" target="_blank" rel=""><span style="background-color:rgb(234, 234, 4);">corso di preparazione all’esame federale in ICT Manager</span></a></span></span></span><span style="font-size:18px;"></span> (con tanto di Diploma Federale).<br></p></div>
<p></p></div></div><div data-element-id="elm_dT7NKDqHAr_1IfPzmOnh9A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dT7NKDqHAr_1IfPzmOnh9A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>Si tratta di un’opportunità unica per <span>apprendere tutte quelle conoscenze indispensabili</span> per svolgere attivamente questo ruolo – sempre più determinante, in un’ottica di <span style="font-weight:bold;">digitalizzazione futura ed innovazione costante</span> – cruciale per il successo di ogni azienda.<br></p><p>Tra i docenti che assicureranno il giusto valore aggiunto a questa formazione propedeutica ad assicurare adeguati <span style="font-weight:bold;">livelli di know-how</span> ai futuri ICT Manager citiamo il nostro presidente nazionale, Andrea Cherubini.</p>Per qualunque informazione o dettaglio in più sul percorso di preparazione all'esame federale di ICT Manager, vi invitiamo a visitare la pagina sopraindicata.</div><p></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 07 Sep 2022 10:26:00 +0200</pubDate></item><item><title><![CDATA[Benefits of Corporate Governance for SMEs]]></title><link>https://www.itsmf.ch/blogs/post/benefits-of-corporate-governance-for-smes</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/corporate-governance-itsmf-benefits.jpg"/>SMEs can take advantage of the best practises of Corporate Governance: let's discover together all the benefits of CG on this kind of enterprises.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_uegcBw2y4lw3v0CfWxQ49A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_uegcBw2y4lw3v0CfWxQ49A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 3 min.</span><br></p></div>
</div><div data-element-id="elm_w4ufMHB6mb5DMXuJVegnSw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_w4ufMHB6mb5DMXuJVegnSw"] .zpimage-container figure img { width: 703px ; height: 328.07px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_w4ufMHB6mb5DMXuJVegnSw"] .zpimage-container figure img { width:723px ; height:337.40px ; } } @media (max-width: 767px) { [data-element-id="elm_w4ufMHB6mb5DMXuJVegnSw"] .zpimage-container figure img { width:415px ; height:193.67px ; } } [data-element-id="elm_w4ufMHB6mb5DMXuJVegnSw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/i-benefici-della-corporate-governance-per-le-pmi.png" width="415" height="193.67" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">The Corporate Governance role on SMEs<br></h2></div>
<div data-element-id="elm_X09Gj-KrQW6A8yA8s176qw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_X09Gj-KrQW6A8yA8s176qw"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div><div style="line-height:1.5;"><div style="text-align:left;"><div style="color:inherit;"><p><span>Even if frequently have been put in relation only with large companies, the <span style="background-color:rgb(234, 234, 4);">principles of Corporate Governance</span> are also suitable for <span style="background-color:rgb(4, 234, 119);"><span style="font-weight:bold;">small and medium enterprises</span></span>.<br></span></p><p><span><br></span></p><p><span>In SMEs the main responsabilities of a <span style="font-style:italic;">Board of Directors</span> are usually focused on increasing the value of the company, by <span style="font-weight:bold;">complying with the specific code of conduct</span> and all <span style="background-color:rgb(234, 234, 4);">legal and regulatory requirements</span>.</span></p><p><span><br></span></p><p><span>Reducing <span style="font-weight:bold;">personal liability issues</span> as well as risks to the company by making sure that this one is led in <span style="font-style:italic;">compliance with all rules and laws</span>, making the right decisions by always having the correct and up-to-date informations and monitoring their <span style="font-weight:bold;">effective implementation</span> are indeed others <span style="background-color:rgb(4, 234, 119);">relevant responsabilities of a Board of Directors</span>.<br></span></p><p><span><br></span></p><p><span>But nearly the <span style="background-color:rgb(234, 234, 4);"><span style="font-weight:bold;">80 percent of SMEs</span> that don't use to access the capital market</span> do not bother to <span style="background-color:rgb(4, 234, 119);">define the Governance principles</span> - that can focus on the relationships between management, board of directors, shareholders and stakeholders - relying mainly on family resources for the establishment of the Board and <span style="font-style:italic;">relegating the supervisory bodies</span> to a mainly passive and limited role.</span></p><p><span><br></span></p><p><span>These companies indeed don't have to face the concerns nor <span style="background-color:rgb(234, 234, 4);">meet the expectation of transparency of potential investors</span> claiming for a <span style="font-weight:bold;">well-established</span> and compliant with the main and relevant standards Corporate Governance.<br></span></p></div></div></div></div>
</div></div></div><div data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">The corporate governance assessment led by the capital market<br></h2></div>
<div data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p>When the companies must face the <span style="font-weight:bold;">best practises and standards</span> expected by the investors on the capital market, everything changes.</p><p><br></p><p><span style="background-color:rgb(234, 234, 4);">The evaluation of a company</span> is usually based on the <span style="font-weight:bold;">assessment of the Corporate Governance</span>, which therefore becomes increasingly relevant not only from an internal perspective of an optimal succession of the management that is often a reason for <span style="background-color:rgb(4, 234, 119);"><span style="font-style:italic;">evolution in terms of Corporate Governance</span></span>.<br></p><p><br></p><p>This assessment on the CG becomes also an outward tool to <span style="font-weight:bold;">maximize the value of the company</span> making it <span style="background-color:rgb(234, 234, 4);">more attractive to the investors</span>. It is indeed very important to remember that the shareholders usually want to rely on <span style="font-weight:bold;">ethical leaderships</span> and a Corporate Governance that ensure a <span style="background-color:rgb(234, 234, 4);"><span style="font-style:italic;">real and well-documented integrity</span> of the financial results</span>.<br></p><p></p></div>
</div><div data-element-id="elm_sNfh8lxmThhL461FGuQkjg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_sNfh8lxmThhL461FGuQkjg"] .zpimage-container figure img { width: 703px ; height: 468.67px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_sNfh8lxmThhL461FGuQkjg"] .zpimage-container figure img { width:723px ; height:482.00px ; } } @media (max-width: 767px) { [data-element-id="elm_sNfh8lxmThhL461FGuQkjg"] .zpimage-container figure img { width:415px ; height:276.67px ; } } [data-element-id="elm_sNfh8lxmThhL461FGuQkjg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/corporate-governance-benefits.jpg" width="415" height="276.67" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_v7tQejU_8UbZTQaGlv4umg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v7tQejU_8UbZTQaGlv4umg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Some of the main benefits of a good Corporate Governance<br></h2></div>
<div data-element-id="elm_qflNMjXE-9v18hKqJO_F_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qflNMjXE-9v18hKqJO_F_A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p>Let's take a look at some of the <span style="background-color:rgb(234, 234, 4);">benefits that companies can get</span> implementing a <span style="font-weight:bold;">well-designed Corporate Governance</span>, considering that it is not an exhaustive template:</p><p><br></p><p><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">Policies and processes</span> that take shape in the right way and are managed according to a <span style="background-color:rgb(4, 234, 119);">compliance culture help improving results</span>;</span></span></p><p><span style="color:inherit;"><span><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">The cost of capital</span> (collected on the market) <span style="background-color:rgb(4, 234, 119);">is reduced by the best practices on CG</span>, leading to better performances on getting investors;</span></span></span></span></p><p><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">Better company performances</span> due to a quicker decision-making process, which is the result of the <span style="background-color:rgb(4, 234, 119);">management of the information and the communication</span> across the enterprise and all the stakeholders;</span></span></span></span></span></span></p><p><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">Better audit culture</span>, due to a most significant <span style="background-color:rgb(4, 234, 119);">compliance standards implementation</span>;</span></span></span></span></span></span></span></span></p><p><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">Strategic planning</span> on <span style="background-color:rgb(4, 234, 119);">resources and capital allocation and use</span>, due to the information and communication performance around the enterprise;</span></span></span></span></span></span></span></span></span></span></p><p><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span><span style="color:inherit;"><span>✔️<span style="background-color:rgb(234, 234, 4);">Best-talented Managers and directors</span> who are looking for a <span style="background-color:rgb(4, 234, 119);">well-designed working environment</span> can rely on good corporate governance culture.<br></span></span></span></span></span></span></span></span></span></span></span></span></p><p><strong></strong></p></div>
</div><div data-element-id="elm_5icpb4xUHU_EiQecFQJAug" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_5icpb4xUHU_EiQecFQJAug"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">itSMF point of view on Corporate Governance <br></h2></div>
<div data-element-id="elm_IdDL8i3-Pd2grwynpTa77A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_IdDL8i3-Pd2grwynpTa77A"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:justify;"><div style="color:inherit;"><div><div style="line-height:1.5;"><div style="color:inherit;text-align:left;"><p><span>As iTSMF we believe that <span style="font-weight:bold;">Corporate Governance</span> is one the key feature that - in particular on SMEs - is most neglected although it is increasingly known and certified by facts that the <span style="background-color:rgb(234, 234, 4);"><span style="font-style:italic;">benefits of good corporate governance</span> are undeniable</span>.</span></p><p><span><br></span></p><p><span>The main ones are:</span></p><p><span><br></span></p><p><span><span style="color:inherit;"><span>✔️</span></span>intrinsic <span style="background-color:rgb(4, 234, 119);">increase in the long-term value of the company</span>;</span></p><p><span><span style="color:inherit;"><span>✔️</span></span>alignment with ESG objectives;</span></p><p><span><span style="color:inherit;"><span>✔️</span></span><span style="background-color:rgb(4, 234, 119);">improved performance and increased resilience</span>;</span></p><p><span><span style="color:inherit;"><span>✔️</span></span><span style="background-color:rgb(4, 234, 119);">simplification in access to capital</span> for increased investor and creditor confidence;</span></p><p><span><span style="color:inherit;"><span>✔️</span></span>improved decision-making and reduced risk.</span></p><p><span><br></span></p><p><span>Efficiently creating and <span style="font-style:italic;">applying governance in SMEs</span> is possible by taking some steps that together we will discover... So stay tuned!</span></p></div></div></div></div></div></div>
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