<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.itsmf.ch/blogs/tag/Leadership/feed" rel="self" type="application/rss+xml"/><title>itSMF Switzerland - Blog #Leadership</title><description>itSMF Switzerland - Blog #Leadership</description><link>https://www.itsmf.ch/blogs/tag/Leadership</link><lastBuildDate>Wed, 09 Sep 2026 13:03:36 +0200</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[The undocumented flow: why organizations fail to formalize value streams and how to fix it ]]></title><link>https://www.itsmf.ch/blogs/post/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it-cover.png"/>This article explores the primary reasons why organizations neglect to document their value streams and provides actionable strategies to overcome these hurdles and establish a culture of flow formalization.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br/></p></div>
</div><div data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width: 703px ; height: 468.85px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:723px ; height:481.80px ; } } @media (max-width: 767px) { [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"] .zpimage-container figure img { width:415px ; height:276.55px ; } } [data-element-id="elm_2qjBSAuRzQlWAQ9It7Qvyg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
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                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/the-undocumented-flow-why-organizations-fail-to-formalize-value-streams-and-how-to-fix-it-cover.jpg" width="415" height="276.55" loading="lazy" size="fit" alt="direttiva sulla responsabilità da intelligenza artificiale itsmf blog" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Introduction</h2></div>
<div data-element-id="elm_IXDYbYLLeRo4wQNVxPvAbw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:left;"><span>The <span style="font-weight:bold;">concept of the value stream</span> — the <span style="background-color:rgb(234, 234, 4);">sequence of all activities, from initial customer request to delivery of value</span> — is fundamental to <span style="font-weight:bold;">modern business efficiency</span> and lean thinking. It's the circulatory system of an organization, determining <span style="background-color:rgb(4, 234, 119);">how quickly and effectively customer needs are met</span>. </span></p><p style="text-align:left;"><span></span></p><div><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>Yet, in countless <span style="font-weight:bold;">organizations</span>, particularly those with <span style="font-weight:bold;">complex legacy systems</span> or rapid growth, these <span style="background-color:rgb(234, 234, 4);">critical flows remain undocumented</span>, informally managed, or exist only in the institutional knowledge of a few long-term employees.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>This <span style="font-weight:bold;">absence of formalization</span>, spanning both business value streams (the end-to-end steps to deliver customer value) and IT value streams (the development, deployment, and operation of the supporting technology), is a silent drain on productivity, agility, and employee morale.</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span><span style="background-color:rgb(4, 234, 119);">This article explores the primary reasons why organizations neglect to document their value streams</span> and provides <span style="font-weight:bold;">actionable strategies to overcome these hurdles</span> and establish a culture of flow formalization.</span></p><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><p></p></div>
</div><div data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_JjD8tlosrYxfDmn2ItzCcA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Why value streams remain undocumented (the obstacles)</h2></div>
<div data-element-id="elm_w0Saj7kXqosIO_ZYZm3xVA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>The reasons for a lack of formal value stream documentation are rarely malicious; they are typically <strong>rooted in a combination of cultural inertia</strong>, strategic misfires, and resource contraints.</p><p></p><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSect }</style></div><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSect }</style></div><p></p></div>
</div><div data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8FQI4Cjro0v8pKUlqtyp6g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">The myth of «tribal knowledge» and informality</h2></div>
<div data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YL0X5frm4hbkkpkeEY5h1w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="background-color:rgb(234, 234, 4);">Many teams operate on the premise that they «just know» how the work flows</span>. This tribal knoledge is a significant barrier.<p></p></div>
</div><div data-element-id="elm_Uobc1B6tVt--r5N5MKT8xg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="font-weight:bold;">Reliance on key individuals</span>: over time, <span style="background-color:rgb(234, 234, 4);">processes become embedded in the minds of long-standing employees</span>. Asking them to document it feels like a waste of time, as they can execute it faster than they can write it down.</span></li><li><span><span><span><strong>«We're too busy» syndrome</strong>: The <span style="background-color:rgb(234, 234, 4);">immediate pressure of day-to-day work</span> (firefighting, meeting deadlines) <span style="font-weight:bold;">consistently overrides the non-urgent task of documentation</span>. Formalization is often seen as a low-priority &quot;nice-to-have&quot; rather than a core strategic enabler.&nbsp;</span><br/></span></span></li></ul></div>
</div><div data-element-id="elm_XkeJl6amRzDf49OrbufXKQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Organizational silos and blame-centric culture</h2></div>
<div data-element-id="elm_oMUO_EKxPYre6tJIEJMcPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><span style="background-color:rgb(4, 234, 4);">Value streams, by definition, cross organizational and departmental boundaries</span>. The inherent structure of many companies actively works against documenting them.</span></p></div>
</div><div data-element-id="elm_MU7aEXZhsQ7lkqGI66bI1g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span style="background-color:rgb(4, 234, 119);"></span><span><span style="font-weight:bold;">Siloed metrics and goals</span>: when departments (e.g., Sales, Operations, IT Development, IT Operations) have conflicting or highly localized Key Performance Indicators (KPIs), they are <span style="background-color:rgb(4, 234, 4);">incentivized to optimize their local step rather than the end-to-end flow</span>. Documenting the full value stream exposes these handoffs and potential failure points, which can be perceived as threatening.</span></li><li><span><span style="background-color:rgb(4, 234, 119);"></span><span><span style="font-weight:bold;">Fear of exposure</span>: formal documentation brings transparency. <span style="background-color:rgb(234, 234, 4);">It highlights bottlenecks, unnecessary rework loops, and non-value-add steps (waste)</span>. In a blame-centric culture, documenting these issues can lead to fear of accountability, creating an incentive to keep processes vague.</span></span></li></ul></div>
</div><div data-element-id="elm_9fdxSRyb-tUAl_doEt1PYA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Lack of strategic clarity and sponsorship</h2></div>
<div data-element-id="elm_Q0E91dgAckmSU6VtFuWhHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><span style="background-color:rgb(234, 234, 4);">Value stream formalization is often treated as an optional IT or process improvement project</span>, rather than a strategic business imperative.</span></p></div>
</div><div data-element-id="elm_gzdZCRbKkEBPOIhvha4uuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Missing Executive mandate</span>: without clear, sustained sponsorship from executive leadership (e.g., the COO, CTO, or CEO), documentation efforts lack the necessary authority to demand time and resources from all required departments.</span></li><li><span><span style="font-weight:bold;">Focus on local optimizations</span>: companies often invest heavily in local process improvements (e.g., better testing tools, faster code deployments) without understanding their impact on the overall value stream. If the bottleneck is a legal review step before deployment, optimizing the deployment pipeline won't reduce end-to-end lead time.&nbsp;</span><br/></li></ul></div>
</div><div data-element-id="elm_sl_ImPmWHit8heN2HOLUcg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true">Methodological and tooling overload and the ITSM integration gap<div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }</style></div></h2></div>
<div data-element-id="elm_R8v3DicXDm0J3kd_-2XXCQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>For organizations that do attempt documentation, the effort can quickly become overwhelming due to methodological paralysis. <span style="background-color:rgb(234, 234, 4);">Crucially, existing operational models often fail to provide the connective tissue for documentation</span>.</div></div>
</div><div data-element-id="elm_RG5TRgNTthbU9IigVsLjWw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">The ITSM integration gap</span>: frameworks like ITIL 4 provide excellent guidance on practices (e.g., Incident Management, Change Enablement, Deployment Management). However, the stated objective for each practice is often local (e.g., restoring normal service operation as quickly as possible) and does not explicitly articulate how or why that practice must integrate with a larger, cross-functional value stream to deliver a product or service. This means practitioners optimize the practice itself, rather than optimizing the flow that uses the practice as a step. As a result, the value stream remains undocumented because there is no widely adopted model for mapping these practices as connected steps in a single business flow.</span></li><li><span><span><span style="font-weight:bold;">Complexity and scope creep</span>: Value streams can be incredibly complex. Teams often attempt to document every minute detail, leading to massive, unreadable &quot;shelfware&quot; diagrams that are immediately outdated.</span></span></li><li><span><span><span><span style="font-weight:bold;">Lack of a common language/Tool</span>: Different departments use different tools (Visio, BPMN/VDML tools, simple whiteboards) and terminologies. A lack of a standardized, company-wide visualization and measurement language for value streams makes cross-functional documentation difficult to reconcile.&nbsp;</span>&nbsp;</span><br/></span></li></ul></div>
</div><div data-element-id="elm_OH5Xd9mwY9OPEpbduuB1-A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Strategies for formalizing and sustaining Value Stream documentation (the fix)</span></h2></div>
<div data-element-id="elm_km-fcN-1kx_704obzpdbuw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>Moving from undocumented chaos to a formalized, continuously improving flow requires a <span style="background-color:rgb(4, 234, 119);">multi-faceted approach that addresses culture, strategy, and execution</span>.&nbsp;</span></p></div>
</div><div data-element-id="elm_XAm-2yVW1e-noDPUFwCGZw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Start with the &quot;North Star&quot; – The Customer</span></h2></div>
<div data-element-id="elm_dYsQ8fnDXOyNOZZZ3p1dSg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>The most effective way to gain executive and organizational buy-in is to link documentation directly to customer value and business outcomes.&nbsp;</span></p></div>
</div><div data-element-id="elm_OYhYaQey2CR5ABNHdjj36A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Identify the core business Value Streams</span>: focus on the 5-7 streams that generate the most revenue or are most critical to the customer experience (e.g., &quot;Onboarding a New Customer,&quot; &quot;Fulfilling an Order,&quot; &quot;Resolving a Major Incident&quot;).</span></li><li><span><span style="font-weight:bold;">Value Stream Mapping (VSM) workshops</span>: conduct focused, time-boxed VSM workshops that bring together all key stakeholders, from the customer-facing teams to the final delivery/support teams. The focus should be on measuring the flow:</span></li><ul><li><span><span style="font-weight:bold;">Lead Time</span>: The total time from start to finish.</span></li><li><span><span style="font-weight:bold;">Process Time</span>: The time actually spent working on the request.</span></li><li><span><span style="font-weight:bold;">Percent Complete and Accurate (%C&amp;A)</span>: The rate at which work is correctly passed from one step to the next.</span></li><li><span><span style="font-weight:bold;">Wait Time (Waste)</span>: The time the request sits idle between steps.&nbsp;</span><br/></li></ul></ul></div>
</div><div data-element-id="elm_iZsPOim1l1cVfqM-g9dFNA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Shift the culture from blame to flow</span></h2></div>
<div data-element-id="elm_x8_AE_iFSeSpW6a4SVkNjQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(234, 234, 4);">Formalization will only succeed in an environment where transparency is viewed as an opportunity</span>, not a liability.</div></div>
</div><div data-element-id="elm_XxKNyrKhKVSBBI2amjL4Bg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span><span style="font-weight:bold;">Measure the work, not the people</span>: Executive sponsors must clearly communicate that the goal is to find waste in the process, not fault in the people. The metrics (Lead Time, Wait Time) provide an objective basis for continuous improvement.</span></li><li><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="font-weight:bold;">Cross-functional ownership</span>: Assign a Value Stream Owner (VSO) who has executive authority and is responsible for the performance of the end-to-end flow, not just one silo. This individual drives a holistic perspective.&nbsp;</span><br/></li></ul></div>
</div><div data-element-id="elm_i5pwv4EsXE3n-PqdfsV4pw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Implement a light, incremental documentation approach</span></h2></div>
<div data-element-id="elm_b0Be9YRqT6Xvyo4Tmye9NA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(4, 234, 119);">Avoid the trap of over-documenting. Documentation should be a living, agile artifact.&nbsp;</span></div></div>
</div><div data-element-id="elm_U8ea0mEh7sMAjQY9SP4pfg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ul><li><span style="font-weight:bold;">Just-Enough Documentation</span>: Use three levels of documentation:</li><ul><li><span style="font-weight:bold;">Level 1 (Strategic)</span>: A high-level, single-page &quot;Big Picture&quot; map showing the 5-7 major steps and their key metrics. This is for executives and cross-functional teams.</li><li><span><span style="font-weight:bold;">Level 2 (Operational)</span>: The detailed VSM showing process, wait times, and rework loops. This is the primary artifact for improvement teams.</span></li><li><span><span><span style="font-weight:bold;">Level 3 (Tactical)</span>: Detailed Standard Operating Procedures (SOPs) for individual, complex steps within a single department.</span><br/></span></li></ul><li><span><span style="background-color:rgb(234, 234, 4);">Establish a Single Source of Truth</span>: Use a dedicated value stream management tool or a central repository (e.g., a shared wiki, specialized software) to ensure everyone is viewing the same, current version of the value stream map.</span>&nbsp;</li></ul></div></div>
</div><div data-element-id="elm_bCfAR67PU5izzjBR2z5uPg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Bridge the Business and IT Divide (DevOps and IT Formalization)</span></h2></div>
<div data-element-id="elm_VQSxRxLbbf31o2Nb2tKodg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><style>@font-face {}@font-face {}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm; font-size: 12pt; font-family: "Aptos", sans-serif }.MsoChpDefault { font-family: "Aptos", sans-serif }div.WordSection1 { page: WordSection1 }</style></div><span><span style="background-color:rgb(234, 234, 4);">For modern enterprises, the IT Value Stream (how software is planned, built, tested, and deployed) is inseparable from the business flow</span>. This requires reframing ITSM practices as components of the flow.&nbsp;</span></div>
</div><div data-element-id="elm_tGQBVOh6rEhxOR22opFHyg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ul><li><span style="font-weight:bold;">Map the Product Development Flow</span>: Apply Value Stream Mapping principles to the DevOps pipeline, measuring the time from &quot;idea committed to version control&quot; to &quot;code running in production.&quot; This helps find waste in handoffs, slow testing cycles, and manual approval gates.</li><li><span style="font-weight:bold;">Reframing ITSM Practices</span>: Instead of viewing Change Enablement, Incident Management, or Service Desk as standalone goals, they must be documented as steps or controls within the end-to-end product value stream. For example, the Change Enablement process is a critical control gate in the &quot;Deploy&quot; step of the IT value stream, which ultimately impacts the &quot;Deliver Product&quot; step of the business value stream. Documenting the connection forces teams to measure the latency and efficiency of that control gate on the overall flow, not just its internal compliance rate.</li><li><span style="font-weight:bold;">Integrate Tools for Flow Visibility</span>: Use tools that can connect the dots between planning (Jira, Rally), code (GitHub, GitLab), and operations (monitoring tools). This provides automated, near-real-time metrics for the IT value stream, preventing the documentation from becoming stale.&nbsp; </li></ul></div></div>
</div><div data-element-id="elm_E1qofUhW5W19rn1u6DyCjQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span>Conclusion</span></h2></div>
<div data-element-id="elm_XKdlD1AsJjn3xuy0Ce3NwA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><span style="background-color:rgb(234, 234, 4);">The failure to document and formalize value streams is ultimately a failure of leadership to prioritize flow over function</span>. Undocumented value streams are a symptom of organizational drift, leading to excessive wait times, increased costs, and frustrated customers. By strategically deploying customer-centric mapping, fostering a culture of cross-functional transparency, establishing clear executive ownership, and embracing an incremental documentation philosophy, <span style="background-color:rgb(4, 234, 119);">organizations can transform their complex operational reality into a predictable, measurable, and continuously improving engine for value delivery</span>. The journey to formalization is not a one-time project, but a continuous pursuit of excellence in the way work flows.&nbsp;</div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 15 Oct 2025 07:00:00 +0200</pubDate></item><item><title><![CDATA[Lo specialista in comunicazione: una risorsa strategica per le PMI]]></title><link>https://www.itsmf.ch/blogs/post/lo-specialista-in-comunicazione</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/specialista-in-comunicazione-pmi-risorsa-messaggio.png"/>Lo specialista in comunicazione è la risorsa strategica che sta dietro al successo delle PMI capaci di dare la giusta personalità e comprensibilità al messaggio che inviano al loro interlocutore.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_DmKi1zQzpSrBY7HijFo4iw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br></p></div>
</div><div data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width: 703px ; height: 468.81px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/specialista-in-comunicazione-risorsa-strategica-pmi.jpg" width="415" height="276.75" loading="lazy" size="fit" alt="Lo specialista in comunicazione è una risorsa strategica per le PMI" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">L'importante è far giungere e recepire il corretto messaggio all'interlocutore.</span></figcaption></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Differenziare il messaggio dell'azienda con il proprio specialista in comunicazione<br></h2></div>
<div data-element-id="elm_X09Gj-KrQW6A8yA8s176qw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_X09Gj-KrQW6A8yA8s176qw"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div><div style="line-height:1.5;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><p><span style="font-size:12pt;">Tutti quanti noi viviamo nell'<span style="font-weight:bold;">era della comunicazione</span>: ogni giorno, siamo bombardati da messaggi che provengono da ogni dove. A nostra volta, anche noi comunichiamo con i nostri interlocutori, con l'intento di <span style="background-color:rgb(234, 234, 4);">non esser fraintesi dai nostri ascoltatori</span>.<br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">La nostra comunicazione - privata o aziendale che sia - deve essere efficacemente comprensibile. Quando veicoliamo il nostro messaggio, oltre a connotarlo di una chiara personalità<span style="background-color:rgb(234, 234, 4);"></span>, dobbiamo preoccuparci di farlo <span style="background-color:rgb(4, 234, 119);">comprendere correttamente al destinatario</span>.<br></span></p><p><span style="font-size:12pt;"><br></span></p><span style="font-size:12pt;">Nelle PMI, questa esigenza è ormai sempre più ineludibile. Queste realtà imprenditoriali hanno bisogno di trasmettere l’<b>unicità del loro brand</b>, <b>valori</b>, <b>mission</b>, <b>vision</b>, prodotti e servizi: senza una strategia di fondo, la comunicazione non sostiene efficacemente la crescita del business.</span></div><div style="color:inherit;line-height:1.5;"><span style="font-size:12pt;"><br></span><div style="color:inherit;"><p><span style="font-size:12pt;">Qui entra in gioco lo <b>specialista in comunicazione </b>che, con tutte le sue competenze ed abilità, individua e mette in atto il <span style="background-color:rgb(234, 234, 4);">miglior piano per tradurre in un successo la comunicazione d’impresa</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nei prossimi paragrafi, cerchiamo di capire meglio perché è così rilevante questa figura.</span></p></div></div>
</div></div></div></div></div></div></div></div></div><div data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ"].zpelem-heading { border-radius:1px; margin-block-start:12px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione: il ruolo nella strategia comunicativa della PMI<br></h2></div>
<div data-element-id="elm_S02qcauVtOkHFl6HgvpBsw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S02qcauVtOkHFl6HgvpBsw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:12pt;">Di fronte al <span style="color:inherit;"><span style="font-size:12pt;">«mare magnum» dei <span style="font-weight:bold;">canali della comunicazione</span>, potremmo essere prima di tutto disorientati nella scelta degli stessi: dove andare a proporre il nostro messaggio per essere <span style="background-color:rgb(234, 234, 4);">notati dai nostri interlocutori</span> e sovrastare il brusio dei competitor?</span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Carta stampata, TV, social, eventi e siti web sono tutti a disposizione per trasmettere l'unicità della PMI e dei suoi beni o servizi. Eppure, ogni azienda potrebbe rendere più efficienti i propri investimenti nella comunicazione, se individuasse <span style="font-weight:bold;">i migliori canali dove inviarli</span>.<br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Se i destinatari del messaggio (buyer persona) non fossero presenti nella qualità e quantità desiderate in un dato canale selezionato in cui proporre l'unicità della nostra azienda, la campagna sarebbe un <span style="background-color:rgb(234, 234, 4);">clamoroso sperpero di risorse</span>.<br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></span></p><p><span style="font-size:12pt;"><span style="color:inherit;"><span style="font-size:12pt;">Lo <span style="font-weight:bold;">specialista in comunicazione</span>, con la sua capacità di far giungere il messaggio personalizzato all'interlocutore giusto tramite i media più appropriati, permette di ottenere le <span style="background-color:rgb(4, 234, 119);">migliori prestazioni in termini di ROI della strategia comunicativa adottata</span>.<br></span></span></span></p></div></div></div>
</div><div data-element-id="elm_GFnfX20BavvT3JdeAV7txQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width: 703px ; height: 468.81px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:723px ; height:482.15px ; } } @media (max-width: 767px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:415px ; height:276.75px ; } } [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/azienda-campagna-messaggio-specialista-in-comunicazione.jpg" width="415" height="276.75" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">Come non scivolare nel feed della comunicazione quotidiana?</span></figcaption></figure></div>
</div><div data-element-id="elm_G5yp54KO1Tqy9AV_4bvGBw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_G5yp54KO1Tqy9AV_4bvGBw"].zpelem-heading { border-radius:1px; margin-block-start:12px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">I 5 fattori che determinano il successo della comunicazione aziendale<br></h2></div>
<div data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ"].zpelem-text { border-radius:1px; margin-block-start:7px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>Una buona corporate governance, un'efficiente digitalizzazione ed ottimizzazione dei processi o qualunque altro <span style="font-weight:bold;">valore aggiunto</span> per i propri investitori, clienti o partner meritano di essere l'oggetto di una comunicazione aziendale capace di colpire nel segno.</div><div><br></div><div>Perché ciò avvenga, <span style="background-color:rgb(4, 234, 119);">ogni PMI dovrebbe gestire la comunicazione</span> in questo modo:<br><ul><li>avere una <span style="font-weight:bold;">figura di riferimento</span> che coordini tutte le attività comunicative, senza lasciare che le diverse aree dell'azienda agiscano in modo non coordinato (in modo particolare, per quanto riguarda l'implementazione della strategia di marketing);</li><li>mirare ad un <span style="font-weight:bold;">obiettivo inequivocabile</span>, tangibile e misurabile tramite delle KPI note a tutte le parti coinvolte nell'attuazione della strategia di comunicazione;</li><li><span style="font-family:&quot;open sans&quot;;">stabilire un <span style="font-weight:bold;">piano strategico delle campagne e della comunicazione</span>, un mosaico composito ma ordinato, nel quale ogni <span style="color:inherit;"><span style="font-size:12pt;">«tassello comunicativo» occupa uno spazio utile a promuovere l'identità aziendale, i valori, i beni, i servizi, la mission e la vision;</span></span></span></li><li><span style="font-family:&quot;open sans&quot;;"><span style="color:inherit;"><span style="font-size:12pt;">evitare che la <span style="font-weight:bold;">comunicazione sia incompleta, incoerente (o, peggio, contradditoria)</span> tra i diversi canali presidiati - che non devono essere gestiti in modo disordinato e discontinuo;</span></span></span></li><li><span style="font-family:&quot;open sans&quot;;"><span style="color:inherit;"><span style="font-size:12pt;">promuovere la diffusione di messaggi, valori e temi che seguano una precisa <span style="font-weight:bold;">gerarchia e strategia di priorità</span>.<br></span></span></span></li></ul></div><div><br></div><div>È piuttosto facile comprendere che, tutti questi aspetti, siano difficilmente gestibili senza il coinvolgimento dello specialista della comunicazione.</div><div><br></div><div>Questa figura sa esattamente come progettare, organizzare, dirigere ed ottimizzare i processi comunicativi, senza trascurare mai la <span style="background-color:rgb(4, 234, 119);">valorizzazione del brand e della mission della PMI</span>.</div></div>
</div><div data-element-id="elm_v7tQejU_8UbZTQaGlv4umg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v7tQejU_8UbZTQaGlv4umg"].zpelem-heading { border-radius:1px; margin-block-start:11px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione ottimizza il processo comunicativo all'interno dell'azienda<br></h2></div>
<div data-element-id="elm_qflNMjXE-9v18hKqJO_F_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qflNMjXE-9v18hKqJO_F_A"].zpelem-text { border-radius:1px; margin-block-start:4px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;">Ci si affanna spesso a considerare unicamente il <span style="font-weight:bold;">messaggio rivolto con la comunicazione d'impresa verso l'esterno</span>: ma altrettanto rilevante, se non ancor di più, è la <span style="background-color:rgb(4, 234, 119);">gestione accurata della comunicazione interna</span>.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Per trasmettere un <span style="font-weight:bold;">messaggio coerente ed uniforme verso terzi</span>, è importante che tutti gli attori interni coinvolti nel processo siano perfettamente <span style="background-color:rgb(234, 234, 4);">allineati, consapevoli e desiderosi di sostenere mission e vision aziendali</span>.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Allo stesso modo, affinché ci sia la giusta osmosi nella comunicazione tra il management aziendale e i propri dipendenti, vanno impiegati i giusti canali, per far <span style="font-weight:bold;">crescere il dialogo continuo tra le diverse parti</span> secondo delle policy chiare e note a tutti.</div><div style="color:inherit;"><br></div><div style="color:inherit;">Selezionare degli strumenti e delle piattaforme accettati da ogni attore coinvolto nella comunicazione, che facilitino lo scambio di vedute ed un costante aggiornamento su obiettivi e risultati è solo un esempio di come lo specialista in comunicazione sia utile nell'<span style="background-color:rgb(234, 234, 4);">implementazione di soluzioni vincenti</span>.<br></div></div></div></div><p><strong></strong></p></div>
</div><div data-element-id="elm_DKNY30uNMAU42wDKE9VfmA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width: 703px ; height: 412.57px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:723px ; height:424.31px ; } } @media (max-width: 767px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:415px ; height:243.55px ; } } [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"].zpelem-image { border-radius:1px; margin-block-start:16px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/lo-specialista-in-comunicazione-ruolo-in-azienda-cosa-fa.jpg" width="415" height="243.55" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">L'importanza di non perdere mai il focus nei processi della comunicazione aziendale</span></figcaption></figure></div>
</div><div data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ"].zpelem-heading { border-radius:1px; margin-block-start:10px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Alcuni esempi delle attività svolte dallo specialista in comunicazione<br></h2></div>
<div data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><div><p><span style="font-size:12pt;">Premesso che <span style="font-weight:bold;">ogni realtà aziendale ha le sue peculiarità organizzative ed esigenze</span> da valutare sempre con attenzione, queste sono spesso le prerogative più comuni dello specialista in comunicazione all'interno di una PMI:</span></p><ul><li><span style="font-weight:bold;">definizione della strategia della comunicazione</span>, proiettata sempre entro i confini della <span style="background-color:rgb(234, 234, 4);">vision dell'impresa, con il focus costante sugli obiettivi</span> del caso da raggiungere (presentazione o promozione di beni e servizi);</li><li><span style="font-weight:bold;">confronto e dialogo con il management d'impresa</span>, di cui lo specialista della comunicazione svolge il ruolo di supporto nei rapporti sia con l'interno sia con l'esterno dell'organizzazione;</li><li><span style="font-weight:bold;">gestione ed allocazione delle risorse</span> che l'impresa consacra alle attività di comunicazione, coordinando anche le richieste provenienti dai collaboratori (PR, team di content creator, media manager);</li><li><span style="font-weight:bold;">costante confronto con il marketing manager</span> (in tutti quei casi in cui la sua figura non coincidesse anche con questa funzione);</li><li><span style="font-weight:bold;">identificazione e selezione dei partner</span> tramite i quali proporre la diffusione dei messaggi (comunicati stampa, spot,...) della comunicazione aziendale verso l'esterno;</li><li><span style="font-weight:bold;">individuazione del giusto target</span> del messaggio e <span style="background-color:rgb(234, 234, 4);">corretta mappatura dei canali di comunicazione per intercettare l'interlocutore</span>, elaborando un piano di comunicazione con contenuti, buyer-user personas, calendari editoriali,...</li><li><span style="font-weight:bold;">supervisione della preparazione dei contenuti</span> (testuali, visivi, multimediali,...) e sincerarsi che gli stessi siano resi pubblici secondo i tempi e le modalità prestabiliti;</li><li><span style="font-weight:bold;">progettazione di eventi</span>, gestione delle relazioni con i partner esterni e focus costante sui rapporti con i diversi media ed attori coinvolti nei processi (giornalisti, blogger, influencer);</li><li><span style="font-weight:bold;">monitoraggio e gestione della reputazione aziendale</span>, in modo particolare per quanto riguarda le crisi o la diffusione di contenuti virali potenzialmente negativi per il brand;</li><li><span style="font-weight:bold;">coordinamento del team di professionisti</span> coinvolti in tutte queste attività, con un occhio di riguardo nella <span style="background-color:rgb(234, 234, 4);">verifica della correttezza e coerenza dei messaggi sui diversi canali</span>, affinché la mission e gli obiettivi aziendali siano sempre oggetto di una comunicazione puntuale;</li><li><span style="font-weight:bold;">monitoraggio dei risultati</span> ottenuti con le singole iniziative e campagne, nonché l'adozione di eventuali correttivi in corso d'opera, soprattutto se i risultati prefissati non siano confacenti con gli obiettivi dopo l'adeguata misurazione con le KPI corrette.</li><li>uso degli <span style="font-weight:bold;">strumenti di analisi e valutazione dei risultati dei report</span>, per stabilire il ROI ottenuto dalle attività di comunicazione;</li><li><span style="font-weight:bold;">elaborazione dei rendiconti</span> relativi alle campagne da consegnare al management d'impresa.<br></li></ul></div></div></div></div>
</div><div data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw"].zpelem-heading { border-radius:1px; margin-block-start:5px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Le competenze chiave di uno specialista in comunicazione<br></h2></div>
<div data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ"].zpelem-text { border-radius:1px; margin-block-start:4px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>Per esercitare nel migliore dei modi la sua attività all'interno dell'azienda, lo specialista in comunicazione deve poter contare su questo <span style="background-color:rgb(234, 234, 4);">connubio di soft e hard skill</span>:<br><ul><li><span style="font-weight:bold;">conoscenza e padronanza dei canali di comunicazione</span> tramite i quali trasmettere il messaggio, off/online;</li><li>ottime doti nell'<span style="font-weight:bold;">elaborazione di contenuti in forma scritta</span>;</li><li>buoni capacità nella <span style="font-weight:bold;">pratica dello storytelling</span>;</li><li>spiccata propensione ad analizzare, valutare e - se necessario migliorare - <span style="font-weight:bold;">le performance delle campagne di comunicazione</span>;</li><li>capacità ed <span style="font-weight:bold;">efficienza in termini organizzativi</span>;</li><li>abilità e naturalezza nel gestire i <span style="font-weight:bold;">rapporti interpersonali</span>.</li></ul></div>
</div></div><div data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width: 703px ; height: 470.13px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:723px ; height:483.51px ; } } @media (max-width: 767px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:415px ; height:277.53px ; } } [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit zpimage-overlay zpimage-overlay-effect-static-bottom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/specialista-in-comunicazione-abilit%C3%A0-competenze-pmi.jpg" width="415" height="277.53" loading="lazy" size="fit" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-left"><span class="zpimage-caption-content">Persone, aziende, messaggi, canali, media e contenuti per far spiccare brand e mission.</span></figcaption></figure></div>
</div><div data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Lo specialista in comunicazione supporta la crescita della PMI <br></h2></div>
<div data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA"].zpelem-text { border-radius:1px; margin-block-start:0px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>itSMF Switzerland - lo abbiamo già sottolineato nel nostro <span style="text-decoration:underline;"><a href="https://www.itsmf.ch/blogs/post/la-digitalizzazione-in-azienda-il-ruolo-guida-dell-ict-manager" title="precedente post" target="_blank" rel="">precedente post</a></span> - mira sempre più a consolidare il suo ruolo di associazione improntata sul <span style="font-weight:bold;">modello di hub di servizi</span> a supporto di professionisti, PMI e aziende desiderose di implementare modelli innovativi e vincenti nello svolgimento delle attività lavorative quotidiane.</p><p><br></p><p>La formazione, in questo senso, occupa secondo noi un posto di primaria importanza, giacché garantisce il giusto <span style="font-style:italic;">livello di preparazione (ed aggiornamento)</span> per affrontare le sfide del mondo del lavoro.</p><p><br></p><p>Per questa ragione, vi invitiamo a scoprire la scheda dettagliata del <span style="background-color:rgb(4, 234, 119);"><span style="font-weight:bold;"><span style="text-decoration:underline;"><a href="https://www.digitalstrategiesacademy.ch/corso-specialista-in-comunicazione?utm_source=sito-itsmf&amp;utm_medium=blogpost&amp;utm_campaign=preparazione-specialista-in-comunicazione&amp;utm_id=perenne" title="corso di preparazione all'esame federale di Specialista in Comunicazione" rel="">corso di preparazione all'esame federale di Specialista in Comunicazione</a></span></span></span> (con Attestato Professionale Federale).</p><p><br></p><p>Questo percorso formativo - della durata di 12 mesi - permette a tutti gli studenti di acquisire un bagaglio di conoscenze indispensabili ad ottimizzare i principali aspetti che garantiscono una comunicazione d'impresa vincente, capace di conquistare (e consolidare) la fiducia di clienti e partner.<br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 25 Sep 2022 10:26:43 +0200</pubDate></item><item><title><![CDATA[La digitalizzazione in azienda: il ruolo guida dell'ICT Manager]]></title><link>https://www.itsmf.ch/blogs/post/la-digitalizzazione-in-azienda-il-ruolo-guida-dell-ict-manager</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/digitalizzazione-imprese-pmi-ict-manager-ruolo-copertina-blog.png"/>L'ICT manager è la figura chiave per la digitalizzazione d'impresa, con le sue competenze consulenziale, gestionali-operative in ambito IT.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_eaocCKUWRQWj8hdYP5pfdA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_EZDc8gx4R1GuKfHeKhZ2iw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_PC-fd0JiQGy9ODIQOJc_6g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_0-qux_WXnUHEQu7dRtQLOg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_0-qux_WXnUHEQu7dRtQLOg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 6 min.</span><br></p></div>
</div><div data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width: 703px ; height: 461.89px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:723px ; height:475.03px ; } } @media (max-width: 767px) { [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"] .zpimage-container figure img { width:415px ; height:272.67px ; } } [data-element-id="elm_inqAeAvYLtrUD7tmrUWHNA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/digitalizzazione-azienda-ruolo-guida-itc-manager.jpg" width="415" height="272.67" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Uy2drJ_yPLPmFCRoHyz74Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Digitalizzare l'azienda con il proprio ICT Manager<br></h2></div>
<div data-element-id="elm_X09Gj-KrQW6A8yA8s176qw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_X09Gj-KrQW6A8yA8s176qw"].zpelem-text { border-radius:1px; margin-block-start:16px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div><div style="line-height:1.5;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><p><span style="font-size:12pt;">Nel corso degli ultimi due anni, il tema della <span style="font-weight:bold;">digitalizzazione delle imprese</span> è balzato agli onori della cronaca. Fino all'epoca pre-pandemica, l'esigenza di <span style="background-color:rgb(244, 244, 78);">digitalizzare (anche) le PMI</span> non sempre ha trovato una risposta tempestiva e finalizzata ad una <span style="font-weight:bold;">transizione ordinata</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Questo retaggio culturale ha comportato - in tante <span style="font-weight:bold;">piccole/medie realtà imprenditoriali</span> - l'inesistenza di una figura cruciale come quella dell'<span style="background-color:rgb(4, 234, 119);">ICT Manager</span>. Quante PMI vantano nel proprio organico la presenza (<span style="font-weight:bold;">attiva!</span>) di questo collaboratore?</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Perché l'<span style="font-weight:bold;">ICT Manager</span> è tanto rilevante anche nella <span style="font-weight:bold;">digitalizzazione di una PMI</span>? Quanto è determinante il suo contributo nel migliorare le prestazioni dell'azienda nel suo complesso?<br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nei prossimi paragrafi risponderemo insieme a questo quesito.<br></span></p></div>
</div></div></div></div></div></div></div></div></div><div data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_cWdnD-P65F0sYFkdTTrqUQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Chi è esattamente l'ICT Manager?<br></h2></div>
<div data-element-id="elm_S02qcauVtOkHFl6HgvpBsw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S02qcauVtOkHFl6HgvpBsw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:12pt;">La figura dell’<b>ICT Manager</b> - dall’inglese, «Information and Communication Technology Manager» - ha una <b>natura poliedrica</b>:</span><span style="font-size:12pt;"><br></span></p><ul><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>consulenziale</i>,</span> nella scelta dei prodotti informatici;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>C-Level</i></span>, con la sua responsabilità estesa ai servizi di Information Technology (o IT);</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">di tipo <span style="background-color:rgb(244, 244, 78);"><i>manageriale-operativa</i></span>, nell’ambito gestionale dei servizi informatici dell’impresa.</span></li></ul><p><span style="font-size:12pt;">In passato, quando la digitalizzazione-informatizzazione delle aziende era ai suoi albori, spesso ci si riferiva a questa figura con l’appellativo generico di “<b>informatico</b>”.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Si tratta di una definizione ancora attuale? La risposta è no.</span></p><span style="font-size:12pt;"><br></span></div>
<div style="color:inherit;"><span style="font-size:12pt;">L’evoluzione IT è stata di così ampia portata – e capace di penetrare in ogni ambito dell’attività lavorativa – che non è più possibile circoscrivere a questa <i>accezione&nbsp;</i><span style="background-color:rgb(4, 234, 119);">il ruolo dell’ICT manager in azienda</span>.</span></div>
</div></div></div><div data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_VZ9nQL45QrO3V6oIdinP-g"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Informatico VS ICT Manager<br></h2></div>
<div data-element-id="elm_GFnfX20BavvT3JdeAV7txQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_GFnfX20BavvT3JdeAV7txQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/tecnico-informatico-vs-ict-manager-corporate-governance-pmi.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9uv5NvaVJDzD_E1Y0MsEeQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><p><span style="font-size:12pt;">Premesso che questo dualismo avviene prevalentemente nelle PMI, nelle aziende strutturate il ruolo dell'IT Manager è sempre stato visto in modo chiaro, seppur spesso nascosto da altre figure manageriali come il Chief Operation Officer<span style="font-style:italic;">,</span> non è per amore di <span style="font-style:italic;">anglismi</span> o dei&nbsp;<span style="font-size:16px;"></span><span style="color:inherit;font-size:16px;"><span>«prestiti di lusso»&nbsp;</span></span><span style="font-size:16px;"></span>che si designa così questa figura professionale.</span></p><p></p><p></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Il vecchio – affettivamente parlando – <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«<span style="font-weight:bold;">informatico</span>»</span></span></span></span> ha spesso avuto un ruolo di <span style="font-style:italic;"><span style="background-color:rgb(234, 234, 4);">factotum della tecnologia in azienda</span></span>. Quante volte lo si sollecitava, ad esempio, per questi problemi:</span><span style="font-size:12pt;"><br></span></p><p></p><ul><li><span style="font-size:12pt;">modem/router malfunzionanti;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">server (proprietari) operativi a singhiozzo;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">software poco reattivi;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">minacce informatiche assortite (e di non meglio identificata natura) presenti sui dispositivi.</span></li></ul><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Il suo coinvolgimento, in una logica di progettazione e strutturazione dei processi e delle attività aziendali, era soprattutto sollecitato per <span style="background-color:rgb(244, 244, 78);"><i>prestazioni tipicamente operative</i></span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Solo nelle <span style="font-weight:bold;">PMI</span> maggiormente all’avanguardia da un punto di vista delle <span style="background-color:rgb(4, 234, 119);">politiche di Governance d’impresa</span> si è deciso di ricorrere all’<span style="font-weight:bold;">ICT Manager</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">In questi casi, si è sancito il tramonto di quell’approccio un po’ obsoleto nei confronti della tematica dell’informatica - e dei professionisti IT - e del suo ruolo in azienda.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Questa figura, laddove adottata e <b>riempita di significato</b>, è diventata propedeutica allo sviluppo di una visione d’impresa proiettata al futuro.</span><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Dove la gestione ICT ha assunto un ruolo strutturale e non solo quello di un <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«supporto collaterale»</span></span></span></span> - cioè non integrato nella cultura manageriale - le <span style="font-weight:bold;">attività imprenditoriali</span> hanno conosciuto un’evoluzione capace di offrire una risposta più efficace alle <span style="background-color:rgb(4, 234, 119);">sfide di adattamento del proprio business</span> (e della sua redditività) di fronte a nuovi scenari.</span></p></div>
</div></div></div><div data-element-id="elm_v7tQejU_8UbZTQaGlv4umg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v7tQejU_8UbZTQaGlv4umg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Cosa può fare l'ICT Manager?<br></h2></div>
<div data-element-id="elm_qflNMjXE-9v18hKqJO_F_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qflNMjXE-9v18hKqJO_F_A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><p><span style="font-size:12pt;">Come abbiamo delineato in precedenza, <span style="background-color:rgb(4, 234, 119);">l’ICT Manager è una figura “poliedrica”</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">È in grado di essere <span style="font-weight:bold;">operativo</span> (ma conservando un ruolo manageriale), giacché ha la responsabilità nell’assicurare <span style="font-weight:bold;">servizi informatici</span> funzionali allo <span style="background-color:rgb(244, 244, 78);">sviluppo dell’impresa</span>.</span><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Allo stesso tempo, esercita i suoi compiti di <span style="font-weight:bold;">gestione dei sistemi informatici</span>, senza trascurare di supervisionare aspetti rilevanti come quelli delle connessioni o della <span style="font-style:italic;">sicurezza informatica</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Non da ultimo, come abbiamo anticipato in precedenza, l’ICT Manager ha anche la funzione di <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«consulente tecnologico»</span></span></span></span> per la PMI.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">L’azienda, infatti, si affida a lui quando ha bisogno di:</span></p><ul><li><span style="font-size:12pt;">individuare <span style="font-weight:bold;">i servizi informatici&nbsp;</span><span style="font-weight:bold;">più consoni</span> alla sua realtà imprenditoriale;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">scegliere i <span style="font-weight:bold;">prodotti software/hardware</span> per garantire l’operatività a tutti i livelli;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">sottoporre al management d’impresa <span style="font-weight:bold;">soluzioni e strumenti per l’elaborazione dei dati</span>;</span><span style="font-size:12pt;"></span></li><li><span style="font-size:12pt;">suggerire quali <span style="font-weight:bold;">approcci e strategie</span> adottare per offrire standard adeguati di sicurezza.</span></li></ul><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Come si può evincere, la figura ha un coinvolgimento tale da risultare <span style="font-style:italic;">strutturale allo sviluppo dell’impresa</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Nell'epoca di digitalizzazione attuale (ma anche per gli sviluppi futuri), l’ICT Manager ha un ruolo che lo porta a <span style="background-color:rgb(4, 234, 119);">conoscere in modo globale i processi aziendali</span>.</span></p><p><span style="font-size:12pt;"><br></span></p><p><span style="font-size:12pt;">Una <span style="background-color:rgb(244, 244, 78);">corporate governance</span> al passo coi tempi non può prescindere dal suo coinvolgimento, perché la sua figura crea un’osmosi ideale in azienda: la <span style="font-weight:bold;">dimensione tecnologico-digitale</span> incontra infatti ogni <span style="font-weight:bold;">area dell’organizzazione</span>.</span></p><span style="font-size:12pt;"><br></span></div>
<div style="color:inherit;"><span style="font-size:12pt;">Proprio in ragione della natura <span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«strutturale»</span></span></span></span> – che può essere propedeutico al <span style="font-style:italic;">successo dell’intero business</span> – ogni dipartimento di Information Technology (o IT) dovrebbe essere guidato da un professionista capace di individuare <span style="font-weight:bold;">interessenze e interdipendenze</span> che esistono nelle diverse aree aziendali, gestendo tutto ciò in ottica inter-multidisciplinare.</span></div>
</div></div></div><p><strong></strong></p></div></div><div data-element-id="elm_DKNY30uNMAU42wDKE9VfmA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_DKNY30uNMAU42wDKE9VfmA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/attivit%C3%A0-ict-manager-pmi-azienda-corporate-governance-digitalizzazione.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9dpUsy2TcDPZ9CnNlQ42nQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Alcuni esempi delle attività svolte dall'ICT Manager<br></h2></div>
<div data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__h07z9E6xWVQ1pyJvYUWIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><div><p><span style="font-size:12pt;">Ecco, a titolo di esempio, alcune delle mansioni che riguardano in prima persona la figura dell'ICT Manager:</span><br></p><ul><li><span style="font-weight:bold;">supervisione</span> attiva della <span style="background-color:rgb(244, 244, 78);">squadra</span><span><span style="background-color:rgb(244, 244, 78);"> IT</span>;</span></li><li><span>coach delle pratiche e funzioni digitali oltre che l'innovatore dell'azienda</span></li><li><span></span>pianificazione dei progetti di <span style="font-weight:bold;">ammodernamento/potenziamento</span> dei <span style="background-color:rgb(244, 244, 78);">sistemi informatici</span>;</li><li><span style="font-weight:bold;">gestione del budget IT</span> e allocazione in funzione delle priorità dell’impresa;</li><li>elaborazione di <span style="background-color:rgb(244, 244, 78);">procedure, linee guida e protocolli</span>;</li><li>sviluppo e coordinamento dei <span style="background-color:rgb(244, 244, 78);">progetti informatici d’impresa</span>;</li><li>configurazione dei più recenti <span style="background-color:rgb(244, 244, 78);">dispositivi e software</span>;</li><li>supervisione e verifica del corretto <span style="background-color:rgb(244, 244, 78);">funzionamento dell’infrastruttura tecnologica</span>;</li><li>gestione dei database e delle reti aziendali (LAN,…);</li><li>preparazione e verifica delle <span style="background-color:rgb(244, 244, 78);">strategie di sicurezza informatica</span> (hardware e software).</li></ul></div>
</div><div><div><div style="color:inherit;"><p><br></p><p>Soffermiamoci sull’ultimo punto: quello che richiama alla mente il tema della <span style="font-weight:bold;">criminalità informatica</span>. Hacker, virus, spyware, ransomware e minacce affini non sono fenomeni recenti.<span style="font-size:11pt;"><br></span></p><p><span style="font-size:11pt;"><br></span></p><p><span style="font-size:16px;">Eppure, è innegabile che la digitalizzazione – spesso precipitosa e superficiale – condotta da alcune imprese ha avuto il merito di attirare il grande pubblico su questi argomenti. In modo particolare, i <span style="font-weight:bold;">furti di dati</span> preoccupano sempre più le PMI, consce del fatto che i dati sono la moneta del nuovo millennio.</span></p><p></p></div>
<div style="color:inherit;"><span style="font-size:11pt;"><br></span></div><div style="color:inherit;"><span style="font-size:16px;">Del resto, anche normative come la GDPR – e la futura (rivisitata) LPD – impongono l’adozione di misure atte a proteggere le informazioni.</span></div>
</div></div></div></div></div><div data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_ahlGVLCrbb-P7GAAJm2Dcw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">L'ICT Manager: l'interfaccia, il volto umano, tra la tecnologia e le persone<br></h2></div>
<div data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tmacaOjfoHI5AUrOBfi6rQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p>Oltre a conoscere hardware e software, l’<span style="font-weight:bold;">ICT Manager</span> si rapporta con tutti i professionisti del comparto IT al di fuori dell’azienda.</p><p><br></p><p>Allo stesso tempo, è l’<span style="font-weight:bold;">anello di congiunzione</span> tra la <span style="background-color:rgb(4, 234, 119);">dimensione tecnologico-digitale e le persone che non conoscono questo ambito</span>.</p><p><br></p><p>Per questo motivo, il suo ruolo comunicativo – soprattutto in merito alle strategie tecnologiche – è di primaria importanza per consentire a management, collaboratori, fornitori e clienti di <span style="background-color:rgb(244, 244, 78);"><span style="color:inherit;"><span style="font-size:12pt;"><span style="font-size:16px;"><span>«parlare la stessa lingua»</span></span></span></span></span> e, quindi, di capirsi.</p><p><br></p><p>Nel fare ciò, l’IT Manager fa ricorso ad un mix di cosiddette <span style="font-weight:bold;">soft/hard skill</span>:</p><ul><li>conoscenza della lingua inglese;</li><li>problem solving;</li><li>capacità di lavorare in squadra;</li><li>empatia e facilità nel comunicare con persone che non conoscono l’ambito tecnologico;</li><li>conoscenze e abilità di project management;</li><li>gestione delle risorse (budget) per l’ambito IT.</li></ul><div><br></div><ul></ul><p>Questa figura professionale deve quindi <span style="background-color:rgb(4, 234, 119);">mettere la tecnologia al servizio delle persone e dell’azienda</span>, avendo ben in chiaro come la digitalizzazione possa creare valore, supportando l’azienda nel raggiungimento degli obiettivi di business.</p><p><br></p><p>La capacità di intravvedere – e, se possibile, anticipare – i <span style="font-weight:bold;">trend tecnologici</span> emergenti che possono soddisfare al meglio le esigenze organizzative/operative IT dell’azienda, per aiutarla a <span style="font-weight:bold;">focalizzare gli investimenti</span> e crescere in modo ordinato, è un’altra competenza che non deve mancare all’ICT Manager.</p><p><br></p><p>Può sembrare superfluo ricordarlo, ma la digitalizzazione ha portato con sé tempi sempre più ristretti per individuare soluzioni ai problemi che si pongono quotidianamente.</p><p><br></p><p>Gli <span style="font-weight:bold;">errori del comparto ICT</span> – se di ampia portata – possono compromettere l’esistenza stessa dell’azienda. Ecco perché questa figura deve saper operare in contesti dove si è spesso sottoposti a <span style="font-weight:bold;">notevole pressione</span>.</p><p><br></p><div style="color:inherit;"><p>Del resto, l’azienda si aspetta dal suo ICT Manager un contributo tangibile per:</p><ul><li>incrementare la produttività;</li><li>ottimizzare i livelli di efficienza dei processi;</li><li>ridurre gli oneri derivanti da soluzioni IT vetuste (non più concorrenziali);</li><li>raggiungere standard operativi che assicurino maggiori ricavi;</li><li>implementare soluzioni di sicurezza informatico all’avanguardia;</li><li>rispettare gli standard (ISO) applicabili al comparto tecnologico;<span style="font-size:11pt;"></span></li><li><span style="font-size:11pt;"><span style="font-size:16px;">adempiere le leggi nazionali ed internazionali applicabili al contesto ICT</span>.</span><br></li></ul></div>
</div></div><div data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width: 703px ; height: 468.48px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:723px ; height:481.81px ; } } @media (max-width: 767px) { [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"] .zpimage-container figure img { width:415px ; height:276.56px ; } } [data-element-id="elm_2x-Tq6yD5f01NyOGt6d8Ow"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/digitalizzazione-ict-manager-pmi-strategia-informatica-impresa.jpg" width="415" height="276.56" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_rObgRR_FmPgL_rlnUMv3Cg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">L'ICT Manager è la chiave della digitalizzazione consapevole delle PMI<br></h2></div>
<div data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dz9yzKiBQwygjuG1s1I0pA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>Consci del nostro ruolo di associazione sempre più orientata alla logica di hub di servizi, come itSMF Switzerland sottolineiamo l’importanza di <span style="font-style:italic;">supportare il percorso di digitalizzazione</span> – soprattutto nelle PMI – senza trascurare le sfide e i rischi che questo comporta.<br></p><p><br></p><p>Per questo motivo, abbiamo deciso di suggerirvi questo <span style="font-weight:bold;font-size:18px;"><span style="background-color:rgb(180, 45, 45);"><span style="text-decoration:underline;"><a href="https://www.digitalstrategiesacademy.ch/corso-ict-manager?utm_source=sito-itsmf&amp;utm_medium=blogpost&amp;utm_campaign=preparazione-ict-manager&amp;utm_id=perenne" title="corso di preparazione all’esame federale in ICT Manager" target="_blank" rel=""><span style="background-color:rgb(234, 234, 4);">corso di preparazione all’esame federale in ICT Manager</span></a></span></span></span><span style="font-size:18px;"></span> (con tanto di Diploma Federale).<br></p></div>
<p></p></div></div><div data-element-id="elm_dT7NKDqHAr_1IfPzmOnh9A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dT7NKDqHAr_1IfPzmOnh9A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><p>Si tratta di un’opportunità unica per <span>apprendere tutte quelle conoscenze indispensabili</span> per svolgere attivamente questo ruolo – sempre più determinante, in un’ottica di <span style="font-weight:bold;">digitalizzazione futura ed innovazione costante</span> – cruciale per il successo di ogni azienda.<br></p><p>Tra i docenti che assicureranno il giusto valore aggiunto a questa formazione propedeutica ad assicurare adeguati <span style="font-weight:bold;">livelli di know-how</span> ai futuri ICT Manager citiamo il nostro presidente nazionale, Andrea Cherubini.</p>Per qualunque informazione o dettaglio in più sul percorso di preparazione all'esame federale di ICT Manager, vi invitiamo a visitare la pagina sopraindicata.</div><p></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 07 Sep 2022 10:26:00 +0200</pubDate></item><item><title><![CDATA[The organizations journey becoming♾️agile]]></title><link>https://www.itsmf.ch/blogs/post/the-organizations-journey-becoming-agile</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/organizations-journey-to-become-agile-1.jpg"/>Decide timely, commit late, fail smart and learn fast, deliver better solutions and experience to customers: these are some aspect of the agility more and more organizations are asking for them.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_fL1TSwdpS6eGpOOkZk7GoA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_mRybPMY5Q9WVSek-w8V57g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_mRybPMY5Q9WVSek-w8V57g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_1TzulRLrTTWf8gBDkMleCQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_1TzulRLrTTWf8gBDkMleCQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_4y89oM76sRmnv8UiH06_TQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_4y89oM76sRmnv8UiH06_TQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 7 min.</span><br></p></div>
</div><div data-element-id="elm_am_Q7BjRD-B98wDzFhhmfQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_am_Q7BjRD-B98wDzFhhmfQ"] .zpimage-container figure img { width: 1068.52px !important ; height: 477px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_am_Q7BjRD-B98wDzFhhmfQ"] .zpimage-container figure img { width:1068.52px ; height:477px ; } } @media (max-width: 767px) { [data-element-id="elm_am_Q7BjRD-B98wDzFhhmfQ"] .zpimage-container figure img { width:1068.52px ; height:477px ; } } [data-element-id="elm_am_Q7BjRD-B98wDzFhhmfQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/organizations-journey-to-become-agile.jpg" width="1068.52" height="477" loading="lazy" size="custom" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_MVsOE7dJKy79FkH-8rCHgg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_MVsOE7dJKy79FkH-8rCHgg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">The organizations journey becoming agile<br></h2></div>
<div data-element-id="elm_Rzy26uHkTHuusJXF9p2wzQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Rzy26uHkTHuusJXF9p2wzQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2 style="text-align:left;line-height:1;"><div style="text-align:justify;"><div style="text-align:left;"><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);">Decide timely, commit late, fail smart and learn fast, deliver <strong>better</strong><strong>solutions</strong> and <strong>experience</strong> to customers, challenge each other to improve.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);"><br></span></div><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);">These are some aspects of agility that attract more and more organizations that want to become agile.&nbsp;<br></span></div></div><div style="text-align:justify;"><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);"><br></span></div><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);">Companies recognize the benefits they can harness from implementing <strong>agile ways of working</strong>. But they often have practices at odds with and lack a culture that can sustain agility.&nbsp;<br></span></div></div><div style="text-align:justify;"><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);"><br></span></div><div><span style="font-size:16px;color:rgba(30, 34, 45, 0.75);">So how can we help on this <strong>agile journey</strong>? How do we nurture an agile mindset and culture in organizations?</span></div></div></h2></div>
</div><div data-element-id="elm_HByliae9QVPiNgk0UYxwTg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_HByliae9QVPiNgk0UYxwTg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Mindset and modernity of agile manifesto<br></h2></div>
<div data-element-id="elm_ZGgFKrEWqE3fGU14XHcSZA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ZGgFKrEWqE3fGU14XHcSZA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><h2 style="text-align:justify;"><span style="color:rgb(0, 0, 0);font-size:16px;"></span></h2><h2 style="text-align:justify;line-height:1;"><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">The&nbsp;<strong>Agile Manifesto</strong>&nbsp;celebrated its&nbsp;<em>20th Anniversary</em>&nbsp;this year, so is it still relevant to the agile mindset and business agility?</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Some details have aged, such as the reference to&nbsp;<strong>2 weeks delivery cycle</strong>&nbsp;in the third principle when&nbsp;<a href="https://www.linkedin.com/pulse/dora-report-state-devops-summary-karan-singh-kundal"><strong>elite performers</strong></a>&nbsp;now deploy multiple times a day.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">The reference to projects in the fifth principle is also at odds with the Lean-inspired focus on Product/Solution, Value Stream, and Flow which now permeates agile thinking.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Many things have changed in the last 20 years. However, the manifesto still feels incredibly modern, often giving a sense of premonition exactly because it focuses on the&nbsp;<strong>agile mindset</strong>.</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em>«Imposing agile methods introduces a conflict with the values and principles that underlie agile methods.»</em><em><br></em></span></p><p style="text-align:center;"><em><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Martin Fowler, Agile Manifesto co-author</span></em></p><p style="text-align:center;"><em><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></em></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">We actually need more reading, discussing and understanding of the Agile Manifesto. Because a critical problem the agile movement faces is the commercialization of &quot;&nbsp;<strong>doing Agile</strong>&quot;, while ignoring the mindset and culture needed (and don't try to impose a mindset either... ).&nbsp;</span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">The manifesto is not there to guide the scaling of agility to the corporate world.&nbsp;Not even is here to guide leadership practices in the 21st century.&nbsp;</span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">So how can we help&nbsp;<strong>share the manifesto</strong>&nbsp;with the whole company and drive our agile culture?&nbsp;</span></p></h2></div>
</div><div data-element-id="elm_YzJAggs9ZWZPBYM3DgcHSg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_YzJAggs9ZWZPBYM3DgcHSg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span>👉 The Agile Manifesto for Business Solutions<br></span></h2></div>
<div data-element-id="elm_-KmU0ogAvzfrKvN6I-8inQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-KmU0ogAvzfrKvN6I-8inQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h3 style="text-align:justify;line-height:1.2;"><p style="text-align:center;"><em><span style="font-size:16px;font-family:&quot;open sans&quot;;color:rgba(0, 0, 0, 0.71);">«True business value lies in solutions. A solution is the assimilation of everything: change, software, processes, hardware, marketing, etc.&nbsp;</span></em></p><p style="text-align:center;"><em><span style="font-size:16px;font-family:&quot;open sans&quot;;color:rgba(0, 0, 0, 0.71);">I call this full delivery.»</span></em></p><p style="text-align:center;"><em><span style="font-size:16px;font-family:&quot;open sans&quot;;color:rgba(0, 0, 0, 0.71);">Arie van Bennekum, Agile Manifesto co-author</span></em><em style="color:rgb(0, 0, 0);"><br></em></p><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Following Arie&nbsp;<strong>&nbsp;</strong>van&nbsp;<strong>&nbsp;</strong>Bennekum's&nbsp;<a href="https://www.todaysoftmag.com/article/2349/interview-with-arie-van-bennekum-about-agile-manifesto"><strong>lead</strong></a>, replacing Software with&nbsp;<strong>Solutions</strong>&nbsp;in the manifesto makes it easier to discuss with the whole organization.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">It highlights that agility is best suited to unique and emergent types of work:&nbsp;<strong>evolving products, solutions and services</strong>.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Agile development includes the entire cycle: Ideation,&nbsp;<a href="https://www.pretotyping.org/"><strong>Pretotype</strong></a>&nbsp;(testing the business case), MVP,&nbsp;<a href="https://www.pmi.org/disciplined-agile/da-value-stream-consultant-resources/minimum-business-increments"><strong>Minimum Business Increments</strong></a>&nbsp;of a solution until completion ( no longer used or changed significantly).&nbsp;</span></div><div><div><div style="line-height:1.5;"><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;"><br></span></span></div><div style="line-height:1.5;"><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;">It also creates a strong bridge between what happens 'in IT' and what the company needs to un-learn to evolve an agile mindset. It makes it clear that&nbsp;<strong>business agility</strong>&nbsp;is a team sport that plays across the organization.</span></span><br></div></div></div></h3></div></div>
</div><div data-element-id="elm_wd0EZanBa7d4ezWHuAIuww" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_wd0EZanBa7d4ezWHuAIuww"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Agile organizations: the invitation to a journey<br></span></h3></div></h2></div>
<div data-element-id="elm_w09kRBNvmAEuNFXeziqJ8g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_w09kRBNvmAEuNFXeziqJ8g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><h2 style="text-align:justify;"><span style="font-size:14px;"></span></h2><h2 style="text-align:justify;"><span style="font-size:14px;"></span></h2><h3 style="text-align:justify;"><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">So reading and discussing the&nbsp;<strong>Agile Manifesto</strong>&nbsp;is an excellent first step to get the basics of an agile mindset discussed across an organization.</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Maybe try and display the&nbsp;<a href="https://www.slideshare.net/BriceBeard/agile-solutions-manifesto"><strong>Agile Solutions Manifesto poster</strong></a>&nbsp;and invite people to discuss and sign it!</span></div><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"></span></p><p style="text-align:center;line-height:1;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em><br></em></span></p><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em>«We are unconvering better ways of developing software by doing it and helping others do it</em><em>.»</em><br></span></p><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em>Agile Manifesto</em><em><br></em></span></p><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"></span></p><p style="text-align:center;line-height:1;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em><br></em></span></p><div><span style="font-size:14px;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">It is also an invitation to share our respective agile experiences, reflect and share what we have learned so far and continue the journey.</span><span style="color:rgba(0, 0, 0, 0.71);">&nbsp;</span></span></div></div></h3></div>
</div><div data-element-id="elm_2ZERRx3F0v3z0K7quEBe5w" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_2ZERRx3F0v3z0K7quEBe5w"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Beyond the Agile Manifesto<br></h2></div>
<div data-element-id="elm_293Fk5fx97y6JnZD3L0RTA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_293Fk5fx97y6JnZD3L0RTA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="text-align:justify;"><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Before diving in, consider checking this&nbsp;<a href="https://www.linkedin.com/posts/barrylsmith_lean-agile-unifyconsulting-activity-6789637699889438720-RWOE"><strong>animation</strong></a>&nbsp;from&nbsp;<a href="https://www.linkedin.com/in/barrylsmith/"><strong>Barry L Smith</strong></a>, a great refresher on the origins of Lean and Agile.</span></div></div></div>
</div><div data-element-id="elm_zXsz9bO9tl6NrxFcaCQIyw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_zXsz9bO9tl6NrxFcaCQIyw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Agile movement influences<br></span></h3></div></h2></div>
<div data-element-id="elm_lGYzJ5bZ-uYyIv6k0QxbpQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_lGYzJ5bZ-uYyIv6k0QxbpQ"] .zpimage-container figure img { width: 1024px !important ; height: 365px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_lGYzJ5bZ-uYyIv6k0QxbpQ"] .zpimage-container figure img { width:1024px ; height:365px ; } } @media (max-width: 767px) { [data-element-id="elm_lGYzJ5bZ-uYyIv6k0QxbpQ"] .zpimage-container figure img { width:1024px ; height:365px ; } } [data-element-id="elm_lGYzJ5bZ-uYyIv6k0QxbpQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/agile-movement-influences-1024x365.jpg" width="1024" height="365" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_lmpesiR91VlkGClaKDb5jg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_lmpesiR91VlkGClaKDb5jg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">In the&nbsp;<span style="font-weight:600;">Simplified History</span>&nbsp;of the&nbsp;Agile movement influences shown above, the influence of TPS (Toyota Production System), Lean and Kanban on&nbsp;Lean Software and DevOps, enables a shift from teams&nbsp;and&nbsp;projects to organizations and products.</span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></p><p><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">This evolution has brought flow and continuous everything (delivery, monitoring, control, experiment, etc) centre stage, underpinned by continuous learning and improvement.</span></p></div></div>
</div><div data-element-id="elm_jTQOWCCfAQKXZ5L7fH44Kg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_jTQOWCCfAQKXZ5L7fH44Kg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Growth Mindset<br></span></h3></div></h2></div>
<div data-element-id="elm_qDhbvs4XGlU8ycExFJGk2w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qDhbvs4XGlU8ycExFJGk2w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h3 style="text-align:justify;"><div><div style="line-height:1.2;"><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em>«Ever tried. Ever failed. No matter. Try again. Fail again. Fail better</em><em>.»</em></span></p><p style="text-align:center;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><em>Samuel Beckett (1906-1989)</em><em><br></em></span></p><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Agility is about&nbsp;<strong>adaptability and response to change</strong>, at the personal, team, and organization levels. The agile mindset is foremost a growth mindset that supports experimenting and improving.</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;">As Linda Rising&nbsp;<a href="https://www.youtube.com/watch?v=E3WVRSdFGuk"><strong>explains</strong></a></span><span style="font-size:16px;">, our brain changes when we learn new things, so we need to support a mindset that welcomes and grows with change.By encouraging effort and learning, including failing better, you prime that growth mindset. But let's look at the theory of mindset building.&nbsp;</span></span><br></div></div></div></div></h3></div></div>
</div><div data-element-id="elm_9fMGM6Ex2IokUaIjgyrT_A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9fMGM6Ex2IokUaIjgyrT_A"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Mindset building theory<br></span></h3></div></h2></div>
<div data-element-id="elm_J_247fGceo5LcQdVptQuZw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_J_247fGceo5LcQdVptQuZw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><h3 style="color:inherit;text-align:justify;line-height:1.2;"><p style="text-align:center;"><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><em>«Mindset theory is about responses to challenges or setbacks.</em><em>»</em></span></p><p style="text-align:center;"><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><em>David Yeager &amp; Carol Dweck</em><em><br></em></span></p><p style="text-align:center;"><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><em><br></em></span></p><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">It is not enough to expect that&nbsp;<strong>«</strong>the brain is like a muscle—it gets stronger (and smarter) when you exercise it&nbsp;<strong>»,&nbsp;</strong>or explain that&nbsp;<strong>«</strong>You exercise your brain by working on material that makes you think hard.&nbsp;<strong>»</strong><br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><br></span></div><div><div><div><div style="line-height:1.5;"><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Recent&nbsp;<a href="https://www.researchgate.net/publication/348018543_What_Can_Be_Learned_From_Growth_Mindset_Controversies"><strong>research</strong></a>&nbsp;by Dweck shows that building a growth mindset is a complex problem. <br></span></div><div style="line-height:1.5;"><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Intervention on growth mindset needs to be customized to the group and only makes sense in context using an experimental approach, it needs agility! <br></span></div></div></div></div></h3><h3 style="color:inherit;text-align:justify;line-height:1;"></h3></div>
</div><div data-element-id="elm_qhizsutxnEAS8ML0oQDIuA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_qhizsutxnEAS8ML0oQDIuA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Be Intentional<br></span></h3></div></h2></div>
<div data-element-id="elm_FbPw8w_Dbx-SjPsBfpGAvQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_FbPw8w_Dbx-SjPsBfpGAvQ"] .zpimage-container figure img { width: 410px !important ; height: 434px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_FbPw8w_Dbx-SjPsBfpGAvQ"] .zpimage-container figure img { width:410px ; height:434px ; } } @media (max-width: 767px) { [data-element-id="elm_FbPw8w_Dbx-SjPsBfpGAvQ"] .zpimage-container figure img { width:410px ; height:434px ; } } [data-element-id="elm_FbPw8w_Dbx-SjPsBfpGAvQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/way-of-working-be-intentional.jpg" width="410" height="434" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_gSk0OAe_XkKwHJKqTsJhMw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_gSk0OAe_XkKwHJKqTsJhMw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="line-height:1.2;"><div><div><div style="line-height:1.5;"><p><span style="color:rgba(0, 0, 0, 0.71);">As a leader, it is then possible to start&nbsp;<strong style="text-align:justify;">building a culture</strong><span style="text-align:justify;">&nbsp;aligned to your goals (including leadership here from team level to CEO!).</span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;"><br></span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;">The relevant groups need to come together to work out values, principles, patterns, practices that will help them achieve their target outcomes.</span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;"><br></span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;">This approach is called&nbsp;</span><a href="http://3pvantage.com/mindset/"><strong>Intentional Mindset</strong></a><span style="text-align:justify;">&nbsp;(Gil&nbsp;</span><strong style="text-align:justify;">&nbsp;</strong><span style="text-align:justify;">Broza). Leadership needs to be intentional about the culture they want to create and be&nbsp;</span><strong style="text-align:justify;">role models</strong><span style="text-align:justify;">.</span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;"><br></span></span></p><p><span style="color:rgba(0, 0, 0, 0.71);"><span style="text-align:justify;">It is an invitation from the top and commitment at top and bottom to&nbsp;</span><strong style="text-align:justify;">become agile and do agile</strong><span style="text-align:justify;">&nbsp;in an environment fostering transparency, respect, safety and trust: Servant-Leadership supporting active engagement.</span></span><br></p></div></div></div></div></div>
</div><div data-element-id="elm_bcW8ExDh4SnuRqli1OuqHw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_bcW8ExDh4SnuRqli1OuqHw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h3 style="text-align:justify;"><span>👉Apply agility to agility<br></span></h3></div></h2></div>
<div data-element-id="elm_lwLPELZjsifTzKpi7dX2qw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_lwLPELZjsifTzKpi7dX2qw"] .zpimage-container figure img { width: 570px !important ; height: 310px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_lwLPELZjsifTzKpi7dX2qw"] .zpimage-container figure img { width:570px ; height:310px ; } } @media (max-width: 767px) { [data-element-id="elm_lwLPELZjsifTzKpi7dX2qw"] .zpimage-container figure img { width:570px ; height:310px ; } } [data-element-id="elm_lwLPELZjsifTzKpi7dX2qw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/apply-agility-to-agility.jpg" width="570" height="310" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_rP6ocFjSKOjrKBrCzunZgQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_rP6ocFjSKOjrKBrCzunZgQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="text-align:justify;"><div style="line-height:1;"><div><div style="line-height:1.2;"><div><span style="color:rgba(0, 0, 0, 0.71);">Building this&nbsp;<strong>intentional mindset</strong>&nbsp;requires an experimental and incremental approach which, as described in&nbsp;<a href="https://soonersaferhappier.com/"><strong>Sooner Safer Happier</strong></a>, needs to «&nbsp;<em>apply agility to agility</em>»&nbsp;<strong>,&nbsp;</strong>where you need to be agile&nbsp;<strong>&nbsp;</strong>at becoming agile.&nbsp;</span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);">Beware of planned agile adoptions or transformations. A big-bang planned approach to Becoming agile is, at best, creating awareness on conditions for agility.</span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);">But change needs engagement and commitment that only come from a journey of experimenting, learning and improving.</span></div><p><em style="color:rgba(0, 0, 0, 0.71);"><br></em></p><p style="text-align:center;"><span style="color:rgba(0, 0, 0, 0.71);"><em>«The bridge from principles to practices is patterns. A pattern can be satisfied with any number of practices, resulting in freedom of choice in terms of practices selected.</em><em>»</em><br></span></p><p style="text-align:center;"><span style="color:rgba(0, 0, 0, 0.71);"><em>Daniel Mezick</em><em><br></em></span></p><p><em style="color:rgba(0, 0, 0, 0.71);"><br></em></p><div><span style="color:rgba(0, 0, 0, 0.71);">Patterns play a critical role in this journey as they allow substantial freedom when applying principles.</span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);">They let you&nbsp;<strong>customize your practices</strong>&nbsp;for your context while being less divisive. Beware of context-free copying, practices need to be tailored to your organization based on proven patterns where possible.</span></div></div></div></div></div></div>
</div><div data-element-id="elm_Vjsg71g0Q9gLDqVuFtqaSg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Vjsg71g0Q9gLDqVuFtqaSg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Agile and organizations: the conclusion<br></h2></div>
<div data-element-id="elm_KDS-ucQEFG2PZh8rvFN1yg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_KDS-ucQEFG2PZh8rvFN1yg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><h2 style="text-align:justify;"><div><div style="text-align:justify;"><div><div><div><div><div><div><div><div style="line-height:1;"><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Building an agile mindset to sustain Business Agility is a journey that never ends and takes many influences. It is a critical foundation for organizations hoping to become agile.</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div></div><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">It starts with understanding the Agile Manifesto in the context of&nbsp;<strong>products and solutions</strong>&nbsp;delivered by the larger organization. Finally it continues by sharing the agile mindset through metaphors and stories.&nbsp;</span></div></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">This agile mindset is a growth mindset to improve through experiments, which is based first on learning how to fail better.&nbsp;</span></div></div><div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">On the journey, you will need to learn by doing and hone your technical skills to sustain your agility. You will teach by coaching and apply agility to agility (&nbsp;<em>be agile at becoming agile</em>). <br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Ultimately each company, department, team, you &amp; I need to find their own values, principles and&nbsp;<strong>patterns</strong>, intentionally and in context, to enable Business Agility across the organization and optimize the whole.&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Building your agile mindset to support autonomous&nbsp;<a href="https://www.linkedin.com/pulse/stream-align-me-brice-beard/"><strong>stream aligned teams</strong></a>&nbsp;that focus on outcomes is where Business Agility starts.</span></div></div></div></div></div></div></div></div></div></div></div></div></h2></div>
</div><div data-element-id="elm_qrfD4W2Mb878O4orbaOq6Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_qrfD4W2Mb878O4orbaOq6Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Becoming agile organizations: where to start<br></h2></div>
<div data-element-id="elm_S7gHKbMhbNEAWrdBRsVbHA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S7gHKbMhbNEAWrdBRsVbHA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><h2 style="text-align:justify;"><div style="line-height:1;"><div style="line-height:1;"><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">We can all strive to develop our teams and ourselves in agile ways of working, but how can we&nbsp;<strong style="font-size:14px;">help the whole organization</strong>&nbsp;on the journey to business agility?&nbsp;<br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Becoming agile take</span><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">s many forms, particularly in large organizations; one size does not fit all. The need to nurture the agile mindset cuts across all initiatives and joining a&nbsp;</span><strong style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Community of Practice</strong><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">&nbsp;is an excellent way to address that need across the organization.</span></div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Many directions are open such as building an online community, publishing articles or discussing Trust and Servant-Leadership, or sharing the experience of successful teams and leaders, or offering expert advice (coaching on Value Steam Mapping or Theory of Constraints..).&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><strong><br></strong></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><strong>Organizing events</strong>&nbsp;will help along the way. Popular formats include debates, book clubs, and inviting external speakers (or even setting up an internal conference!).&nbsp;</span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Extending the community beyond the organization is critical for learning. You could join external groups or associations and support employees speaking on business agility at conferences.&nbsp;</span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;"><br></span></span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;">By joining the conversation, you will help nudge the organization towards business agility and give&nbsp;<strong>critical support to early adopters</strong>. And don't forget posters and stickers.</span></span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;"><br></span></span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;">You'll soon be making videos and be well on your way to experiment with new approaches to Becoming agile! Indeed a CoP is a unique way to gather energy and engagement, identify and support your agility champions and innovators.</span></span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;"><br></span></span></div><div><span style="color:rgba(0, 0, 0, 0.71);"><span style="font-size:16px;">This can help the organizations become agile, providing a space for learning and experimenting at the grassroots. It is all part of Becoming agile! </span>&nbsp;&nbsp;</span></div><div><span style="color:rgb(0, 0, 0);"><br></span></div><div><span style="font-style:italic;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Post extracted and translated by itSMF.&nbsp;</span></span></div><div><span style="font-style:italic;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Author: Brice Beard, 2021.03.24&nbsp;</span></span></div><div><span style="font-style:italic;"><span style="font-size:16px;color:rgba(0, 0, 0, 0.71);">Quote and copyright:&nbsp;<a href="https://www.linkedin.com/pulse/agile-manifesto-mindset-enables-business-agility-20-years-brice-beard/">Linkedin</a>.&nbsp;</span></span></div></div></div></h2></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 07 Feb 2022 14:11:59 +0100</pubDate></item><item><title><![CDATA[Governance in Project Management]]></title><link>https://www.itsmf.ch/blogs/post/governance-in-project-management</link><description><![CDATA[<img align="left" hspace="5" src="https://www.itsmf.ch/project-management-and-the-role-of-governance.PNG"/>When the large institutes that have regulated the project management world came to life, the term "governance" had not yet been introduced.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_YT4TeZKVR5yWUZ98WRmkvw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_FZfKufWhQWyVxBwBz-KnDw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_FZfKufWhQWyVxBwBz-KnDw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_NfxYU7jKTkmmyr7ZDYpV-A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_NfxYU7jKTkmmyr7ZDYpV-A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_EF4FlQa3cU5YIvoJOPA8ig" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_EF4FlQa3cU5YIvoJOPA8ig"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-style:italic;">Reading time: ~ 4 min.</span><br></p></div>
</div><div data-element-id="elm_8p9EYKiOuWcKfvDD0-sTeQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_8p9EYKiOuWcKfvDD0-sTeQ"] .zpimage-container figure img { width: 703px ; height: 351.50px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_8p9EYKiOuWcKfvDD0-sTeQ"] .zpimage-container figure img { width:723px ; height:361.50px ; } } @media (max-width: 767px) { [data-element-id="elm_8p9EYKiOuWcKfvDD0-sTeQ"] .zpimage-container figure img { width:415px ; height:207.50px ; } } [data-element-id="elm_8p9EYKiOuWcKfvDD0-sTeQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/governance-in-project-management.jpg" width="415" height="207.50" loading="lazy" size="fit" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_kHnCCg-ciD6rYKR0Dm2dwA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_kHnCCg-ciD6rYKR0Dm2dwA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">Project Management and Governance: what about this relationship?<br></h2></div>
<div data-element-id="elm_mbeu1nEATV-v0MywogxmGg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mbeu1nEATV-v0MywogxmGg"].zpelem-text { border-radius:1px; margin-block-start:17px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:justify;"><div style="line-height:1.2;"><div><div style="line-height:1.2;"><div><div><span style="font-style:italic;font-size:18px;"><span style="color:rgba(0, 0, 0, 0.71);">When the large institutes that have regulated the project management world came to life, the term &quot;governance&quot; had not yet been introduced.</span></span></div></div><div><span style="color:rgba(0, 0, 0, 0.71);"><br></span></div><div><span style="color:rgba(0, 0, 0, 0.71);">Today, every standard claims to have governance for project management. The term is often combined with the term &quot;corporate&quot;. <strong>Corporate governance is the method and organisational structure</strong> by which responsibilities are distributed within a company.</span></div></div></div></div></div></div>
</div><div data-element-id="elm_VXTSVreOqbl3LJC96FJeqQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_VXTSVreOqbl3LJC96FJeqQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">The role of the governance in Project Management<br></h2></div>
<div data-element-id="elm_KmTvlHtqi5BwV9aadKo01A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_KmTvlHtqi5BwV9aadKo01A"].zpelem-text { border-radius:1px; margin-block-start:17px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:justify;"><div style="line-height:1.2;"><div><div style="line-height:1.2;"><strong style="color:rgba(0, 0, 0, 0.71);"><div><strong><span>Governance in project management context</span></strong><span style="font-weight:normal;"> is the umbrella of functions and processes whereby a project is directed and controlled to create a unique product, service, or outcome to meet stakeholder objectives.</span></div><div><span style="font-weight:normal;">&nbsp;</span></div><div><span style="font-weight:normal;">There is no such thing as a framework that is effective for every type of organisation. A governance framework must be tailored to the <span style="font-style:italic;">culture and needs of the organisation</span> and the type of project.</span></div><div><span style="font-weight:normal;"><br></span></div><div><span style="font-weight:normal;">Governance refers to organisational and structural arrangements to shape and influence the behaviour of the members. Therefore, governance is multi-faceted and includes:</span></div><div><span style="font-weight:normal;"><br></span></div></strong><blockquote><span style="color:rgba(0, 0, 0, 0.71);">👉 <span>people,&nbsp;roles,&nbsp;structures&nbsp;and&nbsp;policies&nbsp;</span></span></blockquote><blockquote><span style="color:rgba(0, 0, 0, 0.71);"><br></span></blockquote><blockquote><span style="color:rgba(0, 0, 0, 0.71);">👉<span> guidelines and overseeing through data and feedback.</span></span></blockquote></div></div></div></div></div>
</div><div data-element-id="elm_xyfmxlluWty-_J0vhzME9w" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_xyfmxlluWty-_J0vhzME9w"] .zpimage-container figure img { width: 300px !important ; height: 207px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_xyfmxlluWty-_J0vhzME9w"] .zpimage-container figure img { width:300px ; height:207px ; } } @media (max-width: 767px) { [data-element-id="elm_xyfmxlluWty-_J0vhzME9w"] .zpimage-container figure img { width:300px ; height:207px ; } } [data-element-id="elm_xyfmxlluWty-_J0vhzME9w"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/it-governance-switzerland-300x207.jpg" width="300" height="207" loading="lazy" size="original" data-lightbox="true"/></picture></span></figure></div>
</div><div data-element-id="elm_K9oxpfSxzafO2rJ6rRt9JQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_K9oxpfSxzafO2rJ6rRt9JQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">An ideal canvas of an effective governance<br></h2></div>
<div data-element-id="elm_SflB4beLs1BmAM90kH7dfw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_SflB4beLs1BmAM90kH7dfw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h3 style="text-align:justify;"><div><div style="text-align:justify;"><div><div><div><div><div style="line-height:1.2;"><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">This canvas may embrace several strategic activities for successful governance, such as:&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Management structure</strong>&nbsp;- a project needs a governance structure. This defines within the organisation&nbsp;<strong>how and who is to make decisions</strong>&nbsp;and how the flow of decision-making will affect them.​&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Organisation policies</strong>&nbsp;- by which processes, directives and procedures can be defined and managed.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Processes</strong>&nbsp;- in organisations, these guidelines can also be found in the definition of processes by which the flow of actions can be defined. It is not only the definition of the processes that is important. It is also critical to know&nbsp;<strong>how to find bottlenecks and the points where activities and projects suffer</strong>. Without this crucial step, the ability/possibility to check and find errors is compromised.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Procedures</strong>&nbsp;- usually they go together with processes as these need to be accurately described and not just designed.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Methodologies to use</strong>&nbsp;- in the world of project management, the mission of the organisation is to establish the strategy to lead all project activities. It must be tailored and adapted to the different project types.&nbsp;<strong>The applied methodology should take care of the culture of the organisation</strong>, but also the types of projects and the resources. It must draw on the knowledge and project management skills that would best suit this context.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Decision-making authority</strong>&nbsp;- this relates directly to the management structure. It sees the definition of key roles within the organisation in terms of who will make decisions about the start of projects, their closure. It establishes whether corrective measures should be applied and who will be responsible for managing the project outcomes.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Stakeholder responsibilities</strong>&nbsp;- the organisation should define what the key roles in project management will be and what their responsibilities will be. This is the right way to help everyone understanding the limits and boundaries of their actions.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Managerial responsibilities</strong>&nbsp;- the organisation's responsibility is to develop a proper project management culture across all functions and departments. In the development of a project, it will be necessary&nbsp;<strong>to have the support of all functional structures</strong>&nbsp;(marketing, security, purchasing, legal...). It is therefore a priority that everyone can understand and comply with the way in which project should be managed and governed.&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Reporting</strong>&nbsp;- starting from the assumption that each stakeholder will define the structure and method by which they can have access to the information of the specific project at organisational level, it will be possible to define in a standardised way the information that will have to reach the organisation in order to keep the progress of all activities under control (e.g., the information necessary to feed the dashboard of the projects).​&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><span style="color:inherit;"><span><span style="font-size:14px;"><span style="font-size:16px;"><span>✔️</span></span></span></span></span><strong>Escalation methods</strong>&nbsp;- all projects may be affected by various kinds of problems. The main thing is to clearly establish at the start of the project, who can be addressed if such problems arise. Usually, this information should be included in the communication plan.</span></div></div></div></div></div></div></div></div></div></h3></div></div>
</div><div data-element-id="elm_GEp3LUyN5ITS4Ovu1cplog" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_GEp3LUyN5ITS4Ovu1cplog"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true">The Project Management Office and its main goal<br></h2></div>
<div data-element-id="elm_rbd3za5ZWbIB0bxV8oYWkw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_rbd3za5ZWbIB0bxV8oYWkw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h3 style="text-align:justify;"><div style="line-height:1.2;"><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">In this context, the development of a project management/control body - known as PMO (Project Management Office) - will be strategic and it will benefit from directives, procedures, and controls. Elements that are hard to find in organisations that do not have.&nbsp;</span></div></div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><strong><br></strong></span></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><strong>The PMO is the entity that may be responsible for all, or part of the project governance functions</strong>. Its development will therefore be a priority for the success of the organisation.&nbsp; &nbsp;</span></div></div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;"><br></span></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Post extracted and translated by itSMF. ​&nbsp;</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Author: Antonio Bassi, 2020.06.15​.</span></div></div><div><div><span style="color:rgba(0, 0, 0, 0.71);font-size:16px;">Quote and copyright:&nbsp;<a href="https://www.leadershipmanagementmagazine.com/articoli/la-governance-nel-project-management/" rel="nofollow">Leadership and Management</a>.</span></div></div></div></h3></div></div>
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